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YouTube, Analytic Partners strike: 89% higher ROI than TV, BVOD; Canva, Chemist Warehouse, Samsung make it ‘core channel’ but creative ‘last unfair advantage’

By Sam Buckingham-Jones & Paul McIntyre

25 October 2021 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

25 October 2021 4 min read

Market Voice

Scientific proof that going dark kills brands: All the stats marketers need to defend their budgets

By James Dixon - Chief Digital Officer & Co-Founder, Atomic 212° | Partner Content

19 October 2021 5 min read

By James Dixon - Chief Digital Officer & Co-Founder, Atomic 212° | Partner Content

19 October 2021 5 min read

News

'Flawed metrics, bad business decisions': Marketers admit advertisers wrong all along on last click, as faster media mix modelling rises

By Sam Buckingham-Jones - Senior Writer

14 October 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

14 October 2021 4 min read

Deep Dive

Dell's top marketer flipped from price wars and performance for massive brand push; sales soared, marketing can do no wrong and the board wants more

By Paul McIntyre & Brendan Coyne

11 October 2021 6 min read

By Paul McIntyre & Brendan Coyne -

11 October 2021 6 min read

Market Voice

Direct response boom brings new programmatic age – be ready

By David Gaskill - Managing Director, Foxcatcher | Partner Content

5 October 2021 4 min read

By David Gaskill - Managing Director, Foxcatcher | Partner Content

5 October 2021 4 min read

Deep Dive

Local hero: BWS woos local craft brewers, wineries, distillers – and Kyle Sandilands’ sangria – sees sales soar 20%, shifts marketing strategy permanently

By Paul McIntyre & Brendan Coyne

27 September 2021 6 min read

By Paul McIntyre & Brendan Coyne -

27 September 2021 6 min read

News

CUB tells retailer media operators not to expect ad dollars automatically

By Sam Buckingham-Jones - Senior Writer

20 September 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

20 September 2021 3 min read

Market Voice

How customer-obsessed is your marketing strategy – and is your media strategy and modelling totally undermining it?

By Trent Light - Business Strategy Director - Ryvalmedia | Partner Content

7 September 2021 5 min read

By Trent Light - Business Strategy Director - Ryvalmedia | Partner Content

7 September 2021 5 min read

News Plus

Bond movie delayed again until November but only in Australia: Hoyts CEO Damian Keogh predicts ‘Bond-led recovery’

By Paul McIntyre and Brendan Coyne

25 August 2021 4 min read

By Paul McIntyre and Brendan Coyne -

25 August 2021 4 min read

Market Voice

The rise of machine learning: navigating pitfalls, exploiting marketing opportunities and avoiding hyperbole – and what to do first to drive ROI

By James Dixon - Chief Digital Officer & Co-Founder - Atomic 212° | Partner Content

17 August 2021 6 min read

By James Dixon - Chief Digital Officer & Co-Founder - Atomic 212° | Partner Content

17 August 2021 6 min read