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Deep Dive

Cinema the Top Gun of attention; Amplified Intelligence data finds 80 per cent active attention, zero waste; NAB, OMD, Hatched, on where next, Nelson-Field on why sprint for ‘dirty’ attention CPMs spells danger

By Paul McIntyre & Brendan Coyne

9 May 2022 8 min read

By Paul McIntyre & Brendan Coyne -

9 May 2022 8 min read

News

Magic numbers: energy retailer Powershop hires Melbourne indie for digital marketing smarts

By Staff writer

28 March 2022 1 min read

By Staff writer -

28 March 2022 1 min read

News

ThinkTV made a free econometric modelling tool from GroupM's spend data, says it doesn’t favour television

By Sam Buckingham-Jones - Deputy Editor

22 March 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

22 March 2022 3 min read

Deep Dive

Cookies, cream and crackers: Arnott’s CMO Jenni Dill on retailer media, selling out of Tim Tam perfume and fixing a tired, older-skewing brand for youngsters, the decadent and the healthy

By Paul McIntyre and Sam Buckingham-Jones

21 March 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

21 March 2022 7 min read

Market Voice

How Samsung and CUB marketers are harnessing data to prove brand spend is driving growth, and getting attribution nailed in days, not months

By Mutiny Group - Partner Content

28 February 2022 3 min read

By Mutiny Group - Partner Content

28 February 2022 3 min read

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

Market Voice

How ME Bank harnessed sharper MROI to shift metrics and move the needle

By Melody Townsend - General Manager, Retail Marketing - Bank of Queensland Group | Partner Content

15 February 2022 4 min read

By Melody Townsend - General Manager, Retail Marketing - Bank of Queensland Group | Partner Content

15 February 2022 4 min read

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

News Plus

Booktopia’s Project $1 billion: Local ecomm darling shoots for the stars with in-housing, predictive sales algorithm, hourly advertising shifts

By Sam Buckingham-Jones - Senior Writer

23 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

23 November 2021 4 min read

Deep Dive

Behavioural economics? What 23 fierce auto rivals did together to make 3 million car owners do something they didn’t want to

By Paul McIntyre and Sam Buckingham-Jones

22 November 2021 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

22 November 2021 6 min read