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Deep Dive

Deep Dive

Salesforce and McDonald's: GroupM CEO Mark Lollback questions martech spend as WPP invests

By Paul McIntyre and Josh McDonnell

2 March 2020 6 min read

By Paul McIntyre and Josh McDonnell - Mi3

2 March 2020 6 min read

Deep Dive

Deep Dive

WPP wonder: talent overhaul looms as CEO Jens Monsees sprints for tech catch-up

By Paul McIntyre - Executive Editor

24 February 2020 5 min read

By Paul McIntyre - Executive Editor

24 February 2020 5 min read

News Analysis

News Analysis

Indie media agencies up 10%, majors down as new industry body forms to cement growth

By Josh McDonnell - Senior Writer

24 February 2020 3 min read

By Josh McDonnell - Senior Writer

24 February 2020 3 min read

Industry Contributor

Industry Contributor

Are Australian agencies, marketers really ready for a converged TV world?

By Liam Walsh, SVP ANZ - Amobee

24 February 2020 3 min read

By Liam Walsh, SVP ANZ - Amobee

24 February 2020 3 min read

Deep Dive

Deep Dive

Anthony Fitzgerald, Prof. Karen Nelson-Field on the ad impressions "currency crisis" and faltering advertising attention

By Paul McIntyre - Executive Editor

2 February 2020 6 min read

By Paul McIntyre - Executive Editor

2 February 2020 6 min read

Industry Contributor

Industry Contributor

Independents Day - industry flux and upheaval a global opportunity

By Brett Dawson, CEO - Bohemia

27 January 2020 2 min read

By Brett Dawson, CEO - Bohemia

27 January 2020 2 min read

Leader

Leader

Funnel v Flywheel: technologists flick the marketing and sales funnel for customer model

By Paul McIntyre - Executive Editor

27 January 2020 6 min read

By Paul McIntyre - Executive Editor

27 January 2020 6 min read

Leader

Leader

Direct-to-consumer start-ups will lead charge to building brands via programmatic

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

Leader

Leader

Agencies will follow Accenture Interactive model says new boss Mark Green from The Monkeys

By Paul McIntyre - Executive Editor

2 December 2019 5 min read

By Paul McIntyre - Executive Editor

2 December 2019 5 min read

Industry Contributor

Industry Contributor

Ads aren't working because we've disappeared up our own left brains

By Jules Hall, CEO - The Hallway

2 December 2019 2 min read

By Jules Hall, CEO - The Hallway

2 December 2019 2 min read