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Deep Dive

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

News Plus

News Plus

MFA-Ex Wrap: 2,000-plus media agency staffers return for lessons in bias, culture bubbles, the debating death of personalisation and saving the planet and people – but more meat please

By Paul McIntyre and Sam Buckingham-Jones

24 October 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 October 2022 5 min read

News Plus

News Plus

Why Finder CEO tells marketers talk to him, not the CFO amid huge swings in mortgage, energy, credit card switching; hoses down News Corp competitor play; blasts inflexible budget planning

By Brendan Coyne - Editor

12 October 2022 5 min read

By Brendan Coyne - Editor

12 October 2022 5 min read

Deep Dive

Deep Dive

Woolies, Suncorp, Woolmark, Bayer follow Hollywood's default to AI, automated virtual production and 'hybrid' in-housing, offshoring boom as brand content volumes surge 20x in five years

By Paul McIntyre and Sam Buckingham-Jones

15 September 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

15 September 2022 7 min read

News Plus

News Plus

Reckitt's Hygiene brands take digital buying in-house from Zenith amid data, consumer experience push; higher ROI from digital already, aiming for 50-50 digital-other media split

By Sam Buckingham-Jones - Deputy Editor

6 September 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

6 September 2022 5 min read

News

News

In-housing 'not a one off, brands consistently say they are saving money’: Former Betfair customer chief joins Lution in bid for global expansion as marketers take data, media, content, production in-house

By Brendan Coyne - Editor

10 August 2022 5 min read

By Brendan Coyne - Editor

10 August 2022 5 min read

News

News

Treasury Wines greenlights 20-strong in-house unit: creative, content, digital media, data now core capabilities required in-house; here's what's left for agencies

By Brendan Coyne - Editor

13 July 2022 4 min read

By Brendan Coyne - Editor

13 July 2022 4 min read

News

News

Wunderman Thompson: Operating 'in the grey' with the Rio Tintos and the Shells is where biggest opportunity lies; purpose-profit consulting the new model as in-housing accelerates, downturn looms

By Brendan Coyne - Editor

12 July 2022 5 min read

By Brendan Coyne - Editor

12 July 2022 5 min read

Deep Dive

Deep Dive

Everything is awesome: Aussie expat Nicole Taylor on leading Lego’s 400-strong in-house agency, global agency partner review, content factory booming, indies delivering best ideas

By Paul McIntyre and Sam Buckingham-Jones

11 July 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

11 July 2022 6 min read

News

News

In-housing: Betfair halves reach costs amid strategic shift, eyes attention push in bid to outsmart big-spending rivals

By Brendan Coyne - Editor

8 June 2022 3 min read

By Brendan Coyne - Editor

8 June 2022 3 min read