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Deep Dive

Deep Dive

NRMA brand turnaround: Why Brent Smart, The Monkeys won 2021 Grand Effie; Brand Finance puts $300m lift on brand value after four years diverting 70% of budget from retail, tactics

By Paul McIntyre and Sam Buckingham-Jones

15 November 2021 8 min read

By Paul McIntyre and Sam Buckingham-Jones -

15 November 2021 8 min read

Industry Contributor

Industry Contributor

Unpopular opinion: Last click attribution was (and kind of still is) great

By Joe Frazer - Co-Founder, Half Dome

9 November 2021 4 min read

By Joe Frazer - Co-Founder, Half Dome

9 November 2021 4 min read

News

News

Privacy Act overhaul: Customer data, social media, dating apps, data brokers, rewards and loyalty programs face heat as Attorney General proposes changes to privacy laws

By Sam Buckingham-Jones - Senior Writer

25 October 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

25 October 2021 4 min read

News Analysis

News Analysis

Who invented the last click attribution horror? Google drops the metric; How the IAB set up the heist, and lazy marketers, hungry holdcos kept it rolling

By Sam Buckingham-Jones - Senior Writer

3 October 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

3 October 2021 4 min read

News Plus

News Plus

Coles’ media boss Kate Bailey: MFA Awards forced a personal rethink of ‘bad assumptions’ as agencies build ‘deep understanding of business problems’; UM leads finalists race

By Paul McIntyre and Brendan Coyne

20 September 2021 4 min read

By Paul McIntyre and Brendan Coyne -

20 September 2021 4 min read

News

News

Cartology to buy YouTube ads for FMCG brands

By Sam Buckingham-Jones - Senior Writer

8 September 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

8 September 2021 2 min read

Deep Dive

Deep Dive

GroupM CEO Christian Juhl: We'll recommend brands pull spend from publishers and platforms that do not decarbonise; we're not planning staff cull; Aimee Buchanan's to do list

By Paul McIntyre & Brendan Coyne

6 September 2021 8 min read

By Paul McIntyre & Brendan Coyne -

6 September 2021 8 min read

News Plus

News Plus

Reddit pulls out of open web programmatic ads, builds walled garden

By Sam Buckingham-Jones - Senior Writer

10 August 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

10 August 2021 3 min read

News

News

MyDeal appoints Ryvalmedia to lead digital media, as CMO Ryan Gracie doubles down on performance playbook

By Josh McDonnell - Senior Writer

26 July 2021 2 min read

By Josh McDonnell - Senior Writer

26 July 2021 2 min read

News Plus

News Plus

Dentsu CEO Angela Tangas flags CX, data unit Merkle as group's 'platform agnostic' growth engine via Adobe, Salesforce, Sitecore; now investing in Microsoft, Google stacks

By Josh McDonnell and Paul McIntyre

20 July 2021 4 min read

By Josh McDonnell and Paul McIntyre -

20 July 2021 4 min read