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Industry Contributor

Why a ‘camera strategy’ is the next ‘social strategy’, and how brands can learn from Hyundai and MAC Cosmetics

By Kathryn Carter - General Manager APAC, Snap Inc.

24 November 2021 4 min read

By Kathryn Carter - General Manager APAC, Snap Inc. -

24 November 2021 4 min read

News

Zip Business partners with Mindbox to fuel small business BNPL growth

By Freya Morris - Writer

23 November 2021 2 min read

By Freya Morris - Writer

23 November 2021 2 min read

Mi3’s post-cookies, post-privacy industry report card: How 35 of Australia’s sharpest marketers, publishers, agencies and tech firms are charting the unknown

By Brendan Coyne - Editor

23 November 2021 3 min read

By Brendan Coyne - Editor

23 November 2021 3 min read

News

Social commerce key for future-proofing e-comm strategy: GroupM’s Essence

By Sam Buckingham-Jones - Senior Writer

23 November 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

23 November 2021 3 min read

Market Voice

The 13 words in Australia’s accounting standards that profoundly impact how marketing budgets work – and what CMOs should discuss with their CFO (now)

By James Dixon - Co-Founder & Chief Digital Officer at Atomic212º | Partner Content

23 November 2021 5 min read

By James Dixon - Co-Founder & Chief Digital Officer at Atomic212º | Partner Content

23 November 2021 5 min read

News

Swimming Australia goes full-service, appoints Publicis Worldwide

By Sam Buckingham-Jones - Senior Writer

18 November 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

18 November 2021 2 min read

Market Voice

Why AR and tech are removing the barrier between the sports fan and the court, field or racetrack – and giving marketers something to cheer about

By Zoe Cocker - Head of Brand & Yahoo Creative Studios ANZ | Partner Content

15 November 2021 4 min read

By Zoe Cocker - Head of Brand & Yahoo Creative Studios ANZ | Partner Content

15 November 2021 4 min read

News

OMD goes inside, appoints Laura Nice, Sian Whitnall Co-CEOs as ad market ‘hottest in 20 years’ says OMG boss Peter Horgan

By Paul McIntyre - Executive Editor

15 November 2021 3 min read

By Paul McIntyre - Executive Editor

15 November 2021 3 min read

Deep Dive

NRMA brand turnaround: Why Brent Smart, The Monkeys won 2021 Grand Effie; Brand Finance puts $300m lift on brand value after four years diverting 70% of budget from retail, tactics

By Paul McIntyre and Sam Buckingham-Jones

15 November 2021 8 min read

By Paul McIntyre and Sam Buckingham-Jones -

15 November 2021 8 min read

News

Ad Council's secret industry 'census' on gender, mental health, ethnic backgrounds; pledges 'measurable action plan' for diversity, inclusion

By Danielle Long - Contributing Editor

15 November 2021 2 min read

By Danielle Long - Contributing Editor

15 November 2021 2 min read