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News Plus

News Plus

Empire strikes back: Nielsen announces new digital ad measurement system, data deal with Flybuys; Hints at audience measurement fight after IAB deal loss

By Sam Buckingham-Jones & Paul McIntyre

8 March 2022 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

8 March 2022 4 min read

Deep Dive

Deep Dive

GroupM chief Aimee Buchanan and Essence CEO Pat Crowley on where billions of brand dollars are heading next; why it's time to walk the talk on transparency, media diversity; warn supply chain to prepare for carbon targets

By Paul McIntyre & Brendan Coyne

21 February 2022 7 min read

By Paul McIntyre & Brendan Coyne -

21 February 2022 7 min read

News

News

Integrated, disintegrated? After media account shifts, Johnson & Johnson moves creative out of DDB, Publicis tipped as frontrunner as holdcos vie for full service supremacy

By Brendan Coyne - Editor

8 February 2022 2 min read

By Brendan Coyne - Editor

8 February 2022 2 min read

News

News

Half Dome wins Petstock, backs full service push to double footprint, billings – plots US expansion

By Brendan Coyne - Editor

2 February 2022 4 min read

By Brendan Coyne - Editor

2 February 2022 4 min read

News

News

Hero acquires Magnum Opus, Ben Lilley eyes more buys

By Staff writer

31 January 2022 1 min read

By Staff writer -

31 January 2022 1 min read

Deep Dive

Deep Dive

Mi3’s Top 20 media and agency stories for 2021 - pitching, poaching, in-housing, 'eating the young'

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 7 min read

Deep Dive

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

Menulog CMO warns on publisher walled garden race: Can Nine, Seven, Ten, News collaborate to take on big tech?

By Brendan Coyne - Editor

30 November 2021 4 min read

By Brendan Coyne - Editor

30 November 2021 4 min read

Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

29 November 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

29 November 2021 6 min read

News Plus

News Plus

Booktopia’s Project $1 billion: Local ecomm darling shoots for the stars with in-housing, predictive sales algorithm, hourly advertising shifts

By Sam Buckingham-Jones - Senior Writer

23 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

23 November 2021 4 min read