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Deep Dive

IPG Mediabrands global Brand Safety Officer: If regulators don’t get to grips with data, we will all end up working for Facebook and Google

By Paul McIntyre - Executive Editor

11 October 2020 7 min read

By Paul McIntyre - Executive Editor

11 October 2020 7 min read

Deep Dive

As Coles shifts budget into 'people-based marketing', OMD says market will match Adobe, Nine's premium data play

By Paul McIntyre - Executive Editor

6 October 2020 4 min read

By Paul McIntyre - Executive Editor

6 October 2020 4 min read

Industry Contributor

How work became an inescapable digital hellhole: a strategist breaks it down

By Caitlin Lloyd, National Head of Strategy - Tribal

30 September 2020 3 min read

By Caitlin Lloyd, National Head of Strategy - Tribal

30 September 2020 3 min read

Deep Dive

Content marketing: How Coles and IAG are navigating the tsunami of mediocrity

By Paul McIntyre - Executive Editor

28 September 2020 5 min read

By Paul McIntyre - Executive Editor

28 September 2020 5 min read

News

New study to quantify the strength of advertising in premium media channels commissioned by Premium Content Alliance

By Press release - Premium Content Alliance

28 September 2020 2 min read

By Press release - Premium Content Alliance

28 September 2020 2 min read

Industry Contributor

Nine Upfronts: slick and quick - tech and data a focus but constraints hover over content slate

By Claire Butterworth, Chief Investment Officer - MediaCom

23 September 2020 4 min read

By Claire Butterworth, Chief Investment Officer - MediaCom

23 September 2020 4 min read

Opinion

Silence of the ad lambs: Google, Facebook's sprawling, covert influence and overt funding has strangled open industry debate in Australia

By Paul McIntyre - Executive Editor

20 September 2020 9 min read

By Paul McIntyre - Executive Editor

20 September 2020 9 min read

News Analysis

Nine pulls 4000 to virtual upfront, pitches premium content against Google, Facebook in ‘world first’ Adobe people-based targeting deal

By Paul McIntyre and Josh McDonnell - Executive Editor and Senior Writer

16 September 2020 3 min read

By Paul McIntyre and Josh McDonnell - Executive Editor and Senior Writer

16 September 2020 3 min read

News Analysis

'It's not about cashing cheques': The Guardian's Dan Stinton on why Facebook and Google's 'noisy battle' with publishers is distracting from the real issue

By Josh McDonnell - Senior Writer

14 September 2020 4 min read

By Josh McDonnell - Senior Writer

14 September 2020 4 min read

News

The Marketing Academy opens nominations for 2021 scholarship program

By Press release - The Marketing Academy

14 September 2020 3 min read

By Press release - The Marketing Academy

14 September 2020 3 min read