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News

Bounce back begins: SMI October figures reveal ad spend now back only 4.8%, with Nov and Dec demand up year-on-year

By Press release

1 December 2020 3 min read

By Press release - SMI

1 December 2020 3 min read

Deep Dive

Deep Dive

Ogilvy’s Rory Sutherland on why marketers are wasting 75% of their powers; top CMOs on how Bunnings, Woolies, Atlassian and Four Pillars Gin are saving the world

By Paul McIntyre - Executive Editor

1 December 2020 4 min read

By Paul McIntyre - Executive Editor

1 December 2020 4 min read

News Analysis

News Analysis

Direct play: Nine hires former Visa, Visit Victoria marketer and Edelman global strategy boss to lead Powered Enterprise division

By Josh McDonnell - Senior Writer

1 December 2020 3 min read

By Josh McDonnell - Senior Writer

1 December 2020 3 min read

Industry Contributor

Industry Contributor

Why AI-powered e-commerce and QR codes are going to be massive in 2021

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

Industry Contributor

Industry Contributor

The first party data race is on: Can Australia's TV networks and publishers catch the duopoly?

By Chris Brinkworth, Operating Advisor - Narrative.io

11 November 2020 5 min read

By Chris Brinkworth, Operating Advisor - Narrative.io

11 November 2020 5 min read

Deep Dive

Deep Dive

A Show called Brandin’: Who is your customer; which brands do CMOs personally rate most highly as consumers - and why we should stop asking customers what they want

By Paul McIntyre - Executive Editor

3 November 2020 4 min read

By Paul McIntyre - Executive Editor

3 November 2020 4 min read

Industry Contributor

Industry Contributor

What the ad world needs now is combined TV and digital love

By Dr Duane Varan, CEO - MediaScience

28 October 2020 2 min read

By Dr Duane Varan, CEO - MediaScience

28 October 2020 2 min read

News Analysis

News Analysis

What happens next if Facebook, Google pull from Australia? Think tank says prepare for possibilities

By Paul McIntyre - Executive Editor

27 October 2020 3 min read

By Paul McIntyre - Executive Editor

27 October 2020 3 min read

News

News

Indie media agency association launches member-only webinar series

By Press release

26 October 2020 1 min read

By Press release - IMAA

26 October 2020 1 min read

News Analysis

News Analysis

28 days later: Why Facebook’s flip-flop on attribution should make advertisers question everything

By Josh McDonnell - Senior Writer

14 October 2020 4 min read

By Josh McDonnell - Senior Writer

14 October 2020 4 min read