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News Plus

‘Lift and shift’: News Corp’s Suzie Cardwell says publishers taking back social ad spend by ripping platform’s own formats as price inflation and influencer costs hit brands

By Sam Buckingham-Jones - Deputy Editor

8 November 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

8 November 2022 5 min read

News

Uber’s new in-app Journey Ads to target users based on where they’re going, previous orders

By Sam Buckingham-Jones - Deputy Editor

7 November 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

7 November 2022 3 min read

Market Voice

Outdated media vending machines: Why standalone DSPs can’t deliver the best business results for marketers

By Nicole Prior - Managing Director AUNZ, Xandr | Partner Content

6 November 2022 3 min read

By Nicole Prior - Managing Director AUNZ, Xandr | Partner Content

6 November 2022 3 min read

Deep Dive

Coles breaks cover on retailer media unit; bids to overhaul Woolworths' Cartology by avoiding its mistakes, backs 'humble' approach over supplier squeeze and revenue 'arms race'

By Paul McIntyre & Brendan Coyne

26 October 2022 8 min read

By Paul McIntyre & Brendan Coyne -

26 October 2022 8 min read

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

Market Voice

LinkedIn’s sustainability posts have doubled with director-level audiences leading the charge: What brands and leaders finding a voice need to know

By Andrea Rule - Head of Enterprise ANZ, LinkedIn Marketing Solutions | Partner Content

23 October 2022 2 min read

By Andrea Rule - Head of Enterprise ANZ, LinkedIn Marketing Solutions | Partner Content

23 October 2022 2 min read

News Plus

‘Confident’ Foxtel blasts rivals’ ad loads, frequency capping, confirms Binge ad play, chasing 5m subscribers, hints at Glass uber platform, commits to 60% emissions reduction by 2030, News Corp data integration

By Sam Buckingham-Jones - Deputy Editor

21 October 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

21 October 2022 6 min read

News

Quantcast CEO: Alt IDs won’t scale, marketers underweighting contextual, cookieless targeting ‘cheaper’, consent platform seeing ‘50-90%’ opt-in, ‘scorched earth’ privacy overhaul fears overblown

By Brendan Coyne - Editor

19 October 2022 3 min read

By Brendan Coyne - Editor

19 October 2022 3 min read

Deep Dive

ACCC turf wars: Meta fears TikTok, dark patterns and everything else you need to know about how TV networks, peak ad bodies, think-tanks want social media, scam ads and influencers regulated - and what social platforms are keen to avoid

By Brendan Coyne - Editor

17 October 2022 12 min read

By Brendan Coyne - Editor

17 October 2022 12 min read

News

TikTok Upfronts: PepsiCo, Mecca, Princess Polly pile in as platform overtakes Snap in ad revenues, hails ‘new era of entertainment’ with 33% cut in users' time on TV, streaming; rebuffs staff churn claims

By Paul McIntyre and Sam Buckingham-Jones

12 October 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

12 October 2022 6 min read