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Industry Contributor

The great rebrand: Latest data shows B2B drive for CX over product marketing; major brand investments in 2022, rebranding or reinventing to ward off start-ups

By Joel Thomson - Head of Strategy, Green Hat

5 April 2022 4 min read

By Joel Thomson - Head of Strategy, Green Hat

5 April 2022 4 min read

News Plus

ANZ’s B2B brands feel burn of churn, flip to retention over acquisition for first time, prepare to raid B2C marketers – Adobe Chief Technology Advisor

By Sam Buckingham-Jones - Deputy Editor

28 March 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

28 March 2022 5 min read

Market Voice

Personalisation smashed Christmas sales records. But the average retailer uses 44 systems to manage CX: Why you need a digital HQ in 2022

By Jo Gaines, - AVP, Salesforce Digital360 | Partner Content

25 January 2022 4 min read

By Jo Gaines, - AVP, Salesforce Digital360 | Partner Content

25 January 2022 4 min read

Deep Dive

GroupM CEO Christian Juhl: We'll recommend brands pull spend from publishers and platforms that do not decarbonise; we're not planning staff cull; Aimee Buchanan's to do list

By Paul McIntyre & Brendan Coyne

6 September 2021 8 min read

By Paul McIntyre & Brendan Coyne -

6 September 2021 8 min read

News Plus

M&C Saatchi KPIs staff and teams on data education in a bid to crack skills crunch, feed new Precision analytics division

By Josh McDonnell - Senior Writer

6 July 2021 3 min read

By Josh McDonnell - Senior Writer

6 July 2021 3 min read

Market Voice

The ‘she-cession’ and adland: Diversity and flexibility are key to stopping a quarter of our workforce leaving

By Kim Portrate - CEO - ThinkTV | Partner Content

28 June 2021 3 min read

By Kim Portrate - CEO - ThinkTV | Partner Content

28 June 2021 3 min read

Industry Contributor

Marketers and ‘the business’ are not Game of Thrones-style foes, but key partners that create total experience of brands

By Andrew Holt Founder and Principal - The Whole Picture

14 May 2021 2 min read

By Andrew Holt Founder and Principal - The Whole Picture

14 May 2021 2 min read

Deep Dive

$200bn target: Why ad fraud still won't go away; criminal syndicates bigger than brands want to know

By Paul McIntyre & Brendan Coyne

10 May 2021 9 min read

By Paul McIntyre & Brendan Coyne -

10 May 2021 9 min read

Covid: One year on

‘All advertising will become digital and programmatic’; e-commerce critics banished

By Peter Barry, Regional Director ANZ and Head of Audience APAC - PubMatic

12 April 2021 3 min read

By Peter Barry, Regional Director ANZ and Head of Audience APAC - PubMatic

12 April 2021 3 min read

Covid: One year on

Intelligent marketers avoid Simon Sinek quotes and ‘meaningless conceptual garbage like we care about you.’

By Karl Treacher Group CEO - The Brand Institute

6 April 2021 4 min read

By Karl Treacher Group CEO - The Brand Institute

6 April 2021 4 min read