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Industry Contributor

'Don't aim to be liked, aim to be respected': Google’s Sophie Hirst, Carat’s Emily Cook and digital marketing consultant EJ Gamboa emerge from The Marketing Academy without a five-year plan, but that's okay

By EJ Gamboa, Consultant; Sophie Hirst, Google ANZ; Emily Cook, Carat - The Marketing Academy 2022 Scholars

2 December 2022 5 min read

By EJ Gamboa, Consultant; Sophie Hirst, Google ANZ; Emily Cook, Carat - The Marketing Academy 2022 Scholars

2 December 2022 5 min read

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

News Plus

SCA eyes 10% digital revenues in 2024 as podcasts pump, Hamish & Andy drive 8x radio CPMs, Listnr moves dial; non-radio national advertisers drive demand; podcast creators told ‘hit 20k or get flicked’

By Brendan Coyne - Editor

29 November 2022 6 min read

By Brendan Coyne - Editor

29 November 2022 6 min read

Industry Contributor

Justifying marketing investment 2023's key challenge: Don't pitch to save money and audit in-house teams – pitch consultant's marketer survival guide

By Jen Davidson - Managing Partner, Tumbleturn Media

28 November 2022 5 min read

By Jen Davidson - Managing Partner, Tumbleturn Media

28 November 2022 5 min read

Deep Dive

‘Tortuous transformation’: From Suncorp to News Corp – how former CMO Mark Reinke reinvented to consumer media and cracked 1 million subscribers; new growth via AI, tech stacks, content bundling, UX and a paying younger set

By Paul McIntyre - Executive Editor

28 November 2022 9 min read

By Paul McIntyre - Executive Editor

28 November 2022 9 min read

News Plus

Warburton: Advertisers holding back cash for 2023 will get the scraps; AFL worth the hike for digital rights; streaming deal still in play; M&A waiting game

By Paul McIntyre & Brendan Coyne

28 November 2022 5 min read

By Paul McIntyre & Brendan Coyne -

28 November 2022 5 min read

Market Voice

How much of your marketing budget is wasted if a third of online ads are already anonymous?

By Dan Richardson - Head of Data, Asia Pacific, Yahoo | Partner Content

28 November 2022 3 min read

By Dan Richardson - Head of Data, Asia Pacific, Yahoo | Partner Content

28 November 2022 3 min read

Market Voice

Booking bubble: 98 per cent of Australians seeking ‘affordable holiday’ per latest travel data – and half of those planning a break are yet to book

By Fiona Nilsson - Managing Director, Food and Travel, News Corp Australia | Partner Content

28 November 2022 2 min read

By Fiona Nilsson - Managing Director, Food and Travel, News Corp Australia | Partner Content

28 November 2022 2 min read

News Plus

‘No brand platform, no brand assets, no customer plan, no marketing strategy, media buys inefficient’: Australia Post CMO Amber Collins on rewiring a marginalised marketing team; hacking fixed marketing costs to lift working media budget 40%

By Paul McIntyre - Executive Editor

23 November 2022 6 min read

By Paul McIntyre - Executive Editor

23 November 2022 6 min read

News Plus

News Corp, Facebook push back on carbon metrics land-grab as publishers fear ESG ‘tech tax’

By Brendan Coyne - Editor

23 November 2022 2 min read

By Brendan Coyne - Editor

23 November 2022 2 min read