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Industry Contributor

Industry Contributor

Ex-News Corp exec unveils an 'attention economy' holding company, plans shake-up of clickbait, vanity metrics

By Professor Karen Nelson-Field - University of Adelaide, Centre For Amplified Intelligence

19 August 2019 2 min read

By Professor Karen Nelson-Field - University of Adelaide, Centre For Amplified Intelligence

19 August 2019 2 min read

Industry Contributor

Industry Contributor

Diageo slows innovation, increases marketing spend, sales boom

By Paul McIntyre - Executive Editor

8 July 2019 2 min read

By Paul McIntyre - Executive Editor

8 July 2019 2 min read

The Deep Dive

The Deep Dive

Digital cookie meltdown: what every marketer and agency should know (but doesn't think they need to)

By Paul McIntyre - Executive Editor

27 May 2019 4 min read

By Paul McIntyre - Executive Editor

27 May 2019 4 min read

Industry Contributor

Industry Contributor

Ad fraud to hit $42bn in 2019, $100bn by 2023

By Paul McIntyre - Executive Editor

26 May 2019 2 min read

By Paul McIntyre - Executive Editor

26 May 2019 2 min read

The Deep Dive

The Deep Dive

Peak UGC: are we there yet?

By Paul McIntyre - Executive Editor

28 April 2019 8 min read

By Paul McIntyre - Executive Editor

28 April 2019 8 min read

Industry Contributor

Industry Contributor

Unilever to build approved global publisher network

By Paul McIntyre - Executive Editor

29 April 2019 2 min read

By Paul McIntyre - Executive Editor

29 April 2019 2 min read