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Industry Contributor

Industry Contributor

Part One: The marketers-only master cookie update – what every marketer should be telling their leadership team and asking of their agency and tech partners

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

11 July 2022 5 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

11 July 2022 5 min read

Deep Dive

Deep Dive

Everything is awesome: Aussie expat Nicole Taylor on leading Lego’s 400-strong in-house agency, global agency partner review, content factory booming, indies delivering best ideas

By Paul McIntyre and Sam Buckingham-Jones

11 July 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

11 July 2022 6 min read

Industry Contributor

Industry Contributor

What will a decentralised Web 3.0 mean for brands – and the three questions marketers should ask themselves now

By Steve Thornton - Digital Director, Wavemaker

24 May 2022

By Steve Thornton - Digital Director, Wavemaker

24 May 2022

News Plus

News Plus

‘AI is looking for our weaknesses, not our strengths… and people are already suing’: Why brands need to get ahead of Australia’s incoming algo regulation, build their own clean-powered server farms, prepare for internet of bodies, digital twins

By Brendan Coyne - Editor

27 April 2022 5 min read

By Brendan Coyne - Editor

27 April 2022 5 min read

Industry Contributor

Industry Contributor

Disruption is dead: Businesses are being sold a myth of transformation – and it’s going to prove costly

By Nick Keenan - CEO, Starcom

23 March 2022 6 min read

By Nick Keenan - CEO, Starcom

23 March 2022 6 min read

Industry Contributor

Industry Contributor

This is not a drill: Your current version of Google Analytics is about to stop working; kiss goodbye to year-on-year data

By Gary Nissim - Managing Director, Indago Digital

20 March 2022 4 min read

By Gary Nissim - Managing Director, Indago Digital

20 March 2022 4 min read

News Plus

News Plus

‘A very big risk for ad industry’: More brands, publishers likely to follow Google, Trivago into Federal Court as ACCC, Privacy Commissioner form pincer; consent ‘for dummies’ requirement will hamstring data use

By Brendan Coyne - Editor

14 March 2022 4 min read

By Brendan Coyne - Editor

14 March 2022 4 min read

News Plus

News Plus

Empire strikes back: Nielsen announces new digital ad measurement system, data deal with Flybuys; Hints at audience measurement fight after IAB deal loss

By Sam Buckingham-Jones & Paul McIntyre

8 March 2022 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

8 March 2022 4 min read

News

News

Publishers more aggressively fighting privacy law overhaul than big tech, call for media exemptions

By Sam Buckingham-Jones - Deputy Editor

21 February 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

21 February 2022 4 min read

Industry Contributor

Industry Contributor

First party walled gardens: How CommBank, Woolworths, Coles, Visa, Mastercard are taking on Meta and Alphabet, and where that leaves everyone else

By Tim Tyler - Managing Partner, Ellipsis & Co.

8 February 2022 4 min read

By Tim Tyler - Managing Partner, Ellipsis & Co.

8 February 2022 4 min read