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News Plus

Billion dollar man: MediaCom and Essence in global merger, Pat Crowley helms 550-strong local unit; says no job cuts, no conflict worries

By Brendan Coyne & Paul McIntyre

26 April 2022 5 min read

By Brendan Coyne & Paul McIntyre -

26 April 2022 5 min read

News

Supermarkets shopping: Grocery giants all in play with agency partners as Coles cuts WPP from review over WW work but Publicis, Omnicom clear over potential Aldi, IGA, 7-Eleven, Suncorp conflicts; Aldi reviews media – Accenture Interactive enters fray

By Brendan Coyne - Editor

4 April 2022 3 min read

By Brendan Coyne - Editor

4 April 2022 3 min read

News

Swisse cuts last ties with Noisy Beast, the full service agency it built, consolidates with Omnicom and PHD

By Staff writer

4 April 2022 1 min read

By Staff writer -

4 April 2022 1 min read

Deep Dive

Tip of the iceberg: 'A million Facebook impressions can be a tonne of carbon' – brands reweight ad spend as indie media owners beat GroupM to punch with carbon calculator; publishers on notice

By Paul McIntyre & Brendan Coyne

8 March 2022 6 min read

By Paul McIntyre & Brendan Coyne -

8 March 2022 6 min read

Market Voice

How Samsung and CUB marketers are harnessing data to prove brand spend is driving growth, and getting attribution nailed in days, not months

By Mutiny Group - Partner Content

28 February 2022 3 min read

By Mutiny Group - Partner Content

28 February 2022 3 min read

News Plus

Performance agency boss: ‘More brands are asking about ESG, where they should direct media investment’, but advertisers warned it cuts both ways

By Brendan Coyne - Editor

21 February 2022 2 min read

By Brendan Coyne - Editor

21 February 2022 2 min read

News Plus

Westpac to axe up to 90 marketing staff as $8bn cost cuts bite, though agencies may gain

By Brendan Coyne & Paul McIntyre

16 February 2022 3 min read

By Brendan Coyne & Paul McIntyre -

16 February 2022 3 min read

Market Voice

The simple, five-step guide for marketers to demonstrate ESOV, demand brand budget, and arm themselves to battle budget cuts in FY2022/23

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

Industry Contributor

How far should we take behavioural science into media planning and buying? Much further than you think

By Sarah Heitkamp - Head of Strategy & Planning - Sydney, Zenith

3 February 2022 4 min read

By Sarah Heitkamp - Head of Strategy & Planning - Sydney, Zenith

3 February 2022 4 min read

Deep Dive

Mi3's Top 10 Tech stories of 2021: Stack wars, tracking armageddon and explosive allegations that Google and Facebook colluded to rig the ad market

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 4 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 4 min read