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Industry Contributor

Industry Contributor

‘If you can’t build your brand on TikTok, then you don’t have a brand’: How specialising too early is choking the talent pipeline, narrowing skill-sets, undermining marketing

By Justin Papps - Partner, Sayers Brand Momentum

22 June 2022 4 min read

By Justin Papps - Partner, Sayers Brand Momentum

22 June 2022 4 min read

Deep Dive

Deep Dive

Google rockets to top slot in ‘experimentation’ tech in Australia as A/B testing morphs beyond digital media, ad campaigns: Coles, Deloitte Digital unpack the e-comm, digital next wave

By Paul McIntyre and Sam Buckingham-Jones

20 June 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

20 June 2022 6 min read

News Plus

News Plus

'Most subscribers not consuming any content at all': Media audiences are marketing science – mostly light, disloyal, category users as brands creating content take note

By Paul McIntyre & Brendan Coyne

14 June 2022 4 min read

By Paul McIntyre & Brendan Coyne -

14 June 2022 4 min read

News

News

Australian retailer media hits $500m: ‘CEOs licking their lips’ as supplier-funded ad sales platforms arrive, Endeavour Group and new entrants pile in – US market shifting billions from publishers to retailers faster than forecast

By Sam Buckingham-Jones - Deputy Editor

8 June 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

8 June 2022 4 min read

News Plus

News Plus

Kia’s brand masterplan pays off: TV, sponsorships push carmaker to second spot for May, outselling stable mate Hyundai for 2022; 30,000 electric vehicle inquiries – marketing chief

By Brendan Coyne - Editor

7 June 2022 5 min read

By Brendan Coyne - Editor

7 June 2022 5 min read

News

News

Former ANZ, AGL, ME Bank exec joins Merkle as data, analytics lead

By Sam Buckingham-Jones - Deputy Editor

7 June 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

7 June 2022 2 min read

News Plus

News Plus

‘Brands are over large transformation projects’: Inlight Network gunning for agency groups and consultants touting onshore digital sprint collective

By Brendan Coyne - Editor

24 May 2022 3 min read

By Brendan Coyne - Editor

24 May 2022 3 min read

Deep Dive

Deep Dive

Seven pizzas a second: Domino’s CMO Adam Ballesty on pizza, purpose, channel mix and finding post-covid mojo after investors pummel performance

By Paul McIntyre and Sam Buckingham-Jones

23 May 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

23 May 2022 7 min read

News

News

Match & Wood names Daniel Bradley as first Melbourne GM

By Sam Buckingham-Jones - Deputy Editor

18 May 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

18 May 2022 2 min read

Deep Dive

Deep Dive

Growth hacked: Old tricks new again as ‘growth hacking’ fails, tech yields plummet, start-ups build brand to compete – Canva going big on billboards

By Paul McIntyre and Sam Buckingham-Jones

16 May 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

16 May 2022 6 min read