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Industry Contributor

Industry Contributor

Why the CTV industry needs to invest in content metadata for OTT ads – and partner up or limp along

By Niki Banerjee - Market Development Director, Xandr

26 October 2021 4 min read

By Niki Banerjee - Market Development Director, Xandr

26 October 2021 4 min read

Market Voice

Market Voice

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

Market Voice

Market Voice

How to build your brand in two seconds: At-a-glance advertising the world’s biggest tech companies use to drive growth, shift product

By John Harris - Sales Director, JCDecaux | Partner Content

28 September 2021 5 min read

By John Harris - Sales Director, JCDecaux | Partner Content

28 September 2021 5 min read

By Danielle Long - Contributing Editor

14 September 2021 7 min read

By Danielle Long - Contributing Editor

8 September 2021 12 min read

Market Voice

Market Voice

How customer-obsessed is your marketing strategy – and is your media strategy and modelling totally undermining it?

By Trent Light - Business Strategy Director - Ryvalmedia | Partner Content

7 September 2021 5 min read

By Trent Light - Business Strategy Director - Ryvalmedia | Partner Content

7 September 2021 5 min read

News Plus

News Plus

Reddit pulls out of open web programmatic ads, builds walled garden

By Sam Buckingham-Jones - Senior Writer

10 August 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

10 August 2021 3 min read

News

By Brendan Coyne - Editor

29 July 2021 1 min read

News

News

Taboola makes $800m e-commerce play in bid to take on Amazon

By Sam Buckingham-Jones - Senior Writer

26 July 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

26 July 2021 2 min read

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