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After ACCC review, data, segmentation and targeting could become more expensive for everyone

By Tess Bennett - Contributing Editor

16 February 2021 2 min read

By Tess Bennett - Contributing Editor

16 February 2021 2 min read

Deep Dive

Prepare for impact: Why the overhaul of the Privacy Act poses an existential threat to customer data and advertising as we know it

By Paul McIntyre - Executive Editor

7 December 2020 6 min read

By Paul McIntyre - Executive Editor

7 December 2020 6 min read

Deep Dive

Aggravated loyalty, Ehrenberg-Bass pushback: Put all the light buyers in one basket to earn "ten times" ROI, reckons Cashrewards CEO

By Paul McIntyre - Executive Editor

5 October 2020 5 min read

By Paul McIntyre - Executive Editor

5 October 2020 5 min read

Deep Dive

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

Deep Dive

ACCC v Google: All you need to know here as Rod Sims lays into alleged 'deceptive' Google on user tracking consent in Federal Court case

By Paul McIntyre - Executive Editor

27 July 2020

By Paul McIntyre - Executive Editor

27 July 2020

Deep Dive

Marketing iconoclast Bob Hoffman: Advertising's 'lost decade' now moving into dangerous territory; why industry conferences are 'bullshit'

By Paul McIntyre - Executive Editor

12 July 2020 6 min read

By Paul McIntyre - Executive Editor

12 July 2020 6 min read

Deep Dive

Google's 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac's former digital media and tech boss

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

Industry Contributor

Yes, tighter data regulation is good for business

By Isabelle Dunn, Chief Digital Officer - Hearts & Sciences

23 February 2020 4 min read

By Isabelle Dunn, Chief Digital Officer - Hearts & Sciences

23 February 2020 4 min read

Industry Contributor

Data ownership legislation probably won’t protect children

By Teresa Davis, Associate Professor, Marketing - University of Sydney Business School

14 January 2020 4 min read

By Teresa Davis, Associate Professor, Marketing - University of Sydney Business School

14 January 2020 4 min read

Deep Dive

Rise of the customer data platform: 'CDPs' are hot on everyone's list - are they doing what CRM, martech was meant to?

By Paul McIntyre - Executive Editor

8 December 2019 6 min read

By Paul McIntyre - Executive Editor

8 December 2019 6 min read