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News Plus

YouTube kicks off upfronts season claiming 17m Australian viewers, higher attention than TV, blasts 30-second ads, frequency cap fails, brings in KFC, Menulog, Canva, Xero and Mark Ritson to sell sizzle; media buyers wowed – but not committing spend yet

By Sam Buckingham-Jones & Paul McIntyre

29 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

29 August 2022 5 min read

News Plus

‘We paid the ultimate price’: Nielsen puts heat on IAB-backed Ipsos digital content measurement, set to launch rival service with 10m unique IDs, hints at plans to rebid for IAB contract in 2025

By Sam Buckingham-Jones & Paul McIntyre

17 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

17 August 2022 5 min read

News Plus

‘Highly questionable’: UNSW academic flags risk of consumer law breaches by Nine, Seven, News Corp for ‘anonymous’, 'de-identified' claims on user IDs, audience tracking, urges ACCC to act

By Sam Buckingham-Jones - Deputy Editor

9 August 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

9 August 2022 6 min read

Industry Contributor

Personalisation isn’t dead – and those who disagree are sitting on the sidelines: For marketers taking a smarter approach, here are the pitfalls to avoid

By Darshana Patel, Customer Strategy Lead & Kate Cook, Analytics Lead - The Lumery

7 August 2022 5 min read

By Darshana Patel, Customer Strategy Lead & Kate Cook, Analytics Lead - The Lumery

7 August 2022 5 min read

News

Val Morgan Outdoor hires The Guardian’s Sabarish Chirakkal to lead programmatic

By Staff writer

20 July 2022 1 min read

By Staff writer -

20 July 2022 1 min read

Deep Dive

ANZ CMO Sweta Mehra: ‘Taking a demotion the best thing I’ve ever done’, how to bridge tech-brand skills gap to stay ahead; martech shake-up paying off, personalisation powering conversions

By Paul McIntyre & Brendan Coyne

18 July 2022 6 min read

By Paul McIntyre & Brendan Coyne -

18 July 2022 6 min read

News

Netflix names Microsoft as tech, sales partner for ad-supported subscription tier

By Sam Buckingham-Jones - Deputy Editor

13 July 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

13 July 2022 3 min read

Market Voice

Why Dentsu Creative’s new structure, strategy and processes will work where other consolidation plays failed

By Kirsty Muddle, CEO ANZ - Dentsu Creative | Partner Content

5 July 2022 2 min read

By Kirsty Muddle, CEO ANZ - Dentsu Creative | Partner Content

5 July 2022 2 min read

News

Telstra names IAG's Brent Smart as new CMO, replacing Jeremy Nicholas

By Sam Buckingham-Jones - Deputy Editor

29 June 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

29 June 2022 4 min read

Vanity metrics must die: Salesforce's top marketer culls content, meaningless reporting as growing pains bite

By Brendan Coyne - Editor

28 June 2022 5 min read

By Brendan Coyne - Editor

28 June 2022 5 min read