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News Plus

News Plus

'No shame': Nine's Sneesby defends $35m news media bargaining code earnings boost, says investment in journos, product, tech still to come as streaming wars enter next phase

By Sam Buckingham-Jones & Brendan Coyne

29 August 2022 2 min read

By Sam Buckingham-Jones & Brendan Coyne -

29 August 2022 2 min read

Market Voice

Market Voice

Crying ‘my attention is bigger than yours’ won’t convert audiences into customers – there’s more to it than that

By Kim Portrate - CEO, ThinkTV | Partner Content

29 August 2022 2 min read

By Kim Portrate - CEO, ThinkTV | Partner Content

29 August 2022 2 min read

Industry Contributor

Industry Contributor

Four questions that will test your agency partner’s true understanding of attention

By Alex Pacey - Chief Product Officer, PHD

23 August 2022 4 min read

By Alex Pacey - Chief Product Officer, PHD

23 August 2022 4 min read

Prof. Byron Sharp skewers Binet & Field’s 60:40 rule, smashes attention metrics, BVOD ad stacking, multi-channel amplification effect; tells marketers to sack agencies preaching share of voice quotas and bet the farm on always-on reach; Ritson backhanded

By Brendan Coyne - Editor

23 August 2022 5 min read

By Brendan Coyne - Editor

23 August 2022 5 min read

News Plus

News Plus

Secret media rebates shift as agency groups find new margins from legal media arbitrage, says global boss at billion dollar barter company Active International

By Paul McIntyre - Executive Editor

16 August 2022 4 min read

By Paul McIntyre - Executive Editor

16 August 2022 4 min read

News

News

‘A billion dollars in the room’: Indy publishers bid to get media buyers to walk the talk on audience diversity, head-off Facebook, Google headwinds with collective upfront

By Brendan Coyne - Editor

15 August 2022 2 min read

By Brendan Coyne - Editor

15 August 2022 2 min read

News

News

In-housing 'not a one off, brands consistently say they are saving money’: Former Betfair customer chief joins Lution in bid for global expansion as marketers take data, media, content, production in-house

By Brendan Coyne - Editor

10 August 2022 5 min read

By Brendan Coyne - Editor

10 August 2022 5 min read

Deep Dive

Deep Dive

'Very aggressive market next year': Danny Bass on Dentsu’s media future, consulting shift, business transformation; Australia unattractive to overseas talent, industry must look elsewhere; Net zero or ad effectiveness debate

By Paul McIntyre and Sam Buckingham-Jones

8 August 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

8 August 2022 7 min read

Market Voice

Market Voice

The omnichannel step change: How Out-Of-Home added millions of users, layers of data to link physical and digital environments

By Cristina Smart - Head of Data Innovation & Audience Insight, JCDecaux Australia and New Zealand | Partner Content

7 August 2022 4 min read

By Cristina Smart - Head of Data Innovation & Audience Insight, JCDecaux Australia and New Zealand | Partner Content

7 August 2022 4 min read

News Plus

News Plus

'As soon as you say brand, half the room switches off': My Muscle Chef's marketing lead Liam Loan-Lack exits for CMC Markets APAC role; brand vs performance debate bogged

By Sam Buckingham-Jones - Deputy Editor

3 August 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

3 August 2022 6 min read