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Industry Contributor

Industry Contributor

Personalisation isn’t dead – and those who disagree are sitting on the sidelines: For marketers taking a smarter approach, here are the pitfalls to avoid

By Darshana Patel, Customer Strategy Lead & Kate Cook, Analytics Lead - The Lumery

7 August 2022 5 min read

By Darshana Patel, Customer Strategy Lead & Kate Cook, Analytics Lead - The Lumery

7 August 2022 5 min read

Market Voice

Market Voice

The rise of retailer media marketplaces: As Uber enters the fray, Australia’s retailers race for share of $3bn ad prize

By Nicole Prior - Managing Director, Xandr ANZ | Partner Content

1 August 2022 3 min read

By Nicole Prior - Managing Director, Xandr ANZ | Partner Content

1 August 2022 3 min read

News Plus

By Paul McIntyre - Executive Editor

27 July 2022 4 min read

Market Voice

Market Voice

Mythbusting: Five CMO misconceptions when building an owned media programme, turning marketing from cost centre to revenue powerhouse

By Sonder’s Jonathan Hopkins & Harrods Media pioneer Guy Cheston | Partner Content

12 July 2022 3 min read

By Sonder’s Jonathan Hopkins & Harrods Media pioneer Guy Cheston | Partner Content -

12 July 2022 3 min read

Market Voice

By Ali Tilling – CSO AU-NZ, - VMLY&R | Partner Content

20 June 2022 3 min read

Market Voice

Market Voice

Emotional eating: How culture, generation and emotion drive food purchase decisions, 91% of Aussies have more intense food category view post-Covid, big opportunities for FMCG brands

By Fiona Nilsson – Managing Director, Food and Travel - News Corp Australia | Partner Content

20 June 2022 2 min read

By Fiona Nilsson – Managing Director, Food and Travel - News Corp Australia | Partner Content

20 June 2022 2 min read

Market Voice

Market Voice

Four clear ways brands can drive maximum value, sales from future-proofed, scaled first party data

By Aaron Jackson – Chief Growth Officer, - Eyeota | Partner Content

14 June 2022 2 min read

By Aaron Jackson – Chief Growth Officer, - Eyeota | Partner Content

14 June 2022 2 min read

Market Voice

By Angus Frazer - Founding Partner, Sonder | Partner Content

31 May 2022 4 min read

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