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Industry Contributor

Want truth? 2020 was the year marketing had to have to bury a tormenting decade of ‘The CMO is dead’

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

Deep Dive

Mi3's biggest marketing stories of 2020 in five minutes: Top CMOs' Covid survival stories; how to convince CEOs to back brand; avoiding the marcoms deathtrap

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

News Analysis

Vodafone’s former global media chief Paul Evans new CEO at Australian TV data start-up, Adgile Media, as it eyes off-shore expansion

By Brendan Coyne - Associate editor

2 November 2020 3 min read

By Brendan Coyne - Associate editor

2 November 2020 3 min read

News

Programmatic specialist MiQ makes four key hires, plots national expansion

By Press release

26 October 2020 1 min read

By Press release - MiQ

26 October 2020 1 min read

Deep Dive

'Pitchpalooza 2020': Marketers hunt for data-driven agencies, COVID cost savings as $500 million up for grabs

By Josh McDonnell - Senior Writer

29 September 2020 6 min read

By Josh McDonnell - Senior Writer

29 September 2020 6 min read

Industry Contributor

Calendar compression, reach and frequency next challenge for Australian sports

By Andrew Condon, Head of Marketing

25 August 2020 2 min read

By Andrew Condon, Head of Marketing - Gemba

25 August 2020 2 min read

Deep Dive

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

Industry Contributor

Finding a new media agency partner in a new world - cheap versus deep

By Jen Davidson, Managing Partner - Tumbleturn Media

28 July 2020 3 min read

By Jen Davidson, Managing Partner - Tumbleturn Media

28 July 2020 3 min read

Industry Contributor

How many marketers does it take to sell a lightbulb?

By Sunita Gloster, Founder - Gloster Advisory

7 July 2020 5 min read

By Sunita Gloster, Founder - Gloster Advisory

7 July 2020 5 min read

Opinion

IAG CMO Brent Smart quits Facebook Client Council as 160 brands join global ad boycott

By Paul McIntyre - Executive Editor

29 June 2020 8 min read

By Paul McIntyre - Executive Editor

29 June 2020 8 min read