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News Plus

News Plus

Booktopia’s Project $1 billion: Local ecomm darling shoots for the stars with in-housing, predictive sales algorithm, hourly advertising shifts

By Sam Buckingham-Jones - Senior Writer

23 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

23 November 2021 4 min read

News

News

Zip Business partners with Mindbox to fuel small business BNPL growth

By Freya Morris - Writer

23 November 2021 2 min read

By Freya Morris - Writer

23 November 2021 2 min read

News

News

Audience360 secures Mozo first party data deal

By Sam Buckingham-Jones - Senior Writer

22 November 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

22 November 2021 2 min read

News Plus

News Plus

Owned media a '$120bn auditing black hole': Finance pushing marketing, merchandise, sales teams on ROI transparency for loyalty programs, social channels, supplier co-op funding

By Paul McIntyre - Executive Editor

22 November 2021 4 min read

By Paul McIntyre - Executive Editor

22 November 2021 4 min read

News

News

Initiative, GroupM name new Chief People Officers

By Sam Buckingham-Jones - Senior Writer

18 November 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

18 November 2021 2 min read

News Plus

News Plus

Criteo hires ex GroupM commerce chief Roger Dunn; Global CTO says no cookie bombing, pushes into retailer media with $900bn in partner transactions

By Sam Buckingham-Jones - Senior Writer

17 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

17 November 2021 4 min read

News Plus

News Plus

Nestle overhaul: Ex-Unilever media and digital lead Anneliese Douglass to expand in-house creative for retailer e-comm surge, backs cross-media measurement

By Paul McIntyre - Executive Editor

16 November 2021 3 min read

By Paul McIntyre - Executive Editor

16 November 2021 3 min read

News Plus

News Plus

'I don’t believe in it': Why IAG’s CMO Brent Smart flipped on pre-testing ads for NRMA’s delicate expansion to a national brand in WA and SA

By Paul McIntyre - Executive Editor

16 November 2021 4 min read

By Paul McIntyre - Executive Editor

16 November 2021 4 min read

Deep Dive

Deep Dive

NRMA brand turnaround: Why Brent Smart, The Monkeys won 2021 Grand Effie; Brand Finance puts $300m lift on brand value after four years diverting 70% of budget from retail, tactics

By Paul McIntyre and Sam Buckingham-Jones

15 November 2021 8 min read

By Paul McIntyre and Sam Buckingham-Jones -

15 November 2021 8 min read

News

News

Ad Council's secret industry 'census' on gender, mental health, ethnic backgrounds; pledges 'measurable action plan' for diversity, inclusion

By Danielle Long - Contributing Editor

15 November 2021 2 min read

By Danielle Long - Contributing Editor

15 November 2021 2 min read