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Deep Dive

‘He’s well versed in current structures of power in media and marketing’: Why Henry Tajer has put millions into a new venture to upend corporate, agency strategy and planning… and the $16bn influence business

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

Industry Contributor

Segmentation eats representation for breakfast: why Google might find virtue signalling over effectiveness ends badly

By Sergio Brodsky - Founder and Principal Consultant at Surge | Scholar, The Marketing Academy

14 March 2022 4 min read

By Sergio Brodsky - Founder and Principal Consultant at Surge | Scholar, The Marketing Academy

14 March 2022 4 min read

News Plus

‘A very big risk for ad industry’: More brands, publishers likely to follow Google, Trivago into Federal Court as ACCC, Privacy Commissioner form pincer; consent ‘for dummies’ requirement will hamstring data use

By Brendan Coyne - Editor

14 March 2022 4 min read

By Brendan Coyne - Editor

14 March 2022 4 min read

News Plus

Ex-Mediabrands, Dentsu, Amazon Media boss Henry Tajer takes ‘significant’ stake in The Influence Group, joins as CEO; breaks silence on Dentsu Aegis ousting

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

News

As digital ad spend hits $13m, 40% is wasted claims Next&Co

By Sam Buckingham-Jones - Deputy Editor

9 March 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

9 March 2022 3 min read

Deep Dive

Tip of the iceberg: 'A million Facebook impressions can be a tonne of carbon' – brands reweight ad spend as indie media owners beat GroupM to punch with carbon calculator; publishers on notice

By Paul McIntyre & Brendan Coyne

8 March 2022 6 min read

By Paul McIntyre & Brendan Coyne -

8 March 2022 6 min read

News Plus

Empire strikes back: Nielsen announces new digital ad measurement system, data deal with Flybuys; Hints at audience measurement fight after IAB deal loss

By Sam Buckingham-Jones & Paul McIntyre

8 March 2022 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

8 March 2022 4 min read

News

Algo buy: Xandr adds AI layer to DSP through Scibids

By Sam Buckingham-Jones - Deputy Editor

8 March 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

8 March 2022 3 min read

IWD Special

Lazy D&I: Don’t rabbit on about valuing women; run a gender pay gap audit and fix the deficit – plus handy other hints to go beyond the easy diversity checklist

By Catherine Fox - Gender and Work Commentator

7 March 2022 6 min read

By Catherine Fox - Gender and Work Commentator

7 March 2022 6 min read

IWD Special

If agencies don't walk the talk on diversity, they'll be left with second rate staff – or worse

By Renée Hyde – Managing Director, Howatson+Company

7 March 2022 5 min read

By Renée Hyde – Managing Director, Howatson+Company -

7 March 2022 5 min read