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Market Voice

Market Voice

Why ‘brand purpose’ could be but is not a buzzword

By Maya Hari, VP & Managing Director Asia Pacific - Twitter

26 August 2019 3 min read

By Maya Hari, VP & Managing Director Asia Pacific - Twitter

26 August 2019 3 min read

Leader

Leader

Mr Armageddon: carnage, fines will hit marketers, agencies over adtech, data from GDPR, ACCC

By Paul McIntyre - Executive Editor

26 August 2019 5 min read

By Paul McIntyre - Executive Editor

26 August 2019 5 min read

Industry Contributor

Industry Contributor

Why Nike's annual subscription service for kids' shoes is an absolute cracker

By Suzy Nicoletti - Managing Director - Twitter

19 August 2019 2 min read

By Suzy Nicoletti - Managing Director - Twitter

19 August 2019 2 min read

Industry Contributor

Industry Contributor

Excessive agency profits in current fee model are wildly wrong

By Priya Patel, Managing Director

19 August 2019

By Priya Patel, Managing Director - DDB

19 August 2019

Industry Contributor

Industry Contributor

UK watchdog: Real-time bidding a world of 'perverse, intrusive incentives'

By Paul McIntyre - Executive Editor

12 August 2019 2 min read

By Paul McIntyre - Executive Editor

12 August 2019 2 min read

The Deep Dive

The Deep Dive

How Virgin set a new benchmark for agency reviews, transparency and procurement

By Paul McIntyre - Executive Editor

11 August 2019 5 min read

By Paul McIntyre - Executive Editor

11 August 2019 5 min read

Industry Contributor

Industry Contributor

Origin Energy proves partnerships not tech, make digital marketing work

By Duncan Craig - DC Comms

5 August 2019 3 min read

By Duncan Craig - DC Comms

5 August 2019 3 min read

Industry Contributor

Industry Contributor

Will you still do a cheese plate on Fridays? Ways not to stuff a merger

By Rochelle Burbury - Principal - Third Avenue

5 August 2019 4 min read

By Rochelle Burbury - Principal - Third Avenue

5 August 2019 4 min read

Industry Contributor

Industry Contributor

Guzman Y Gomez CMO: Influencer marketing absolutely shifts the dial

By Andrea Sophocleous - Communications Consultant

5 August 2019 4 min read

By Andrea Sophocleous - Communications Consultant

5 August 2019 4 min read

Industry Contributor

Industry Contributor

Driving traffic direct to publishers, SmartNews becomes news unicorn

By Paul McIntyre - Executive Editor

5 August 2019 2 min read

By Paul McIntyre - Executive Editor

5 August 2019 2 min read