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Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Deep Dive

Deep Dive

Coles breaks cover on retailer media unit; bids to overhaul Woolworths' Cartology by avoiding its mistakes, backs 'humble' approach over supplier squeeze and revenue 'arms race'

By Paul McIntyre & Brendan Coyne

26 October 2022 8 min read

By Paul McIntyre & Brendan Coyne -

26 October 2022 8 min read

Deep Dive

Deep Dive

Beyond retailer media: $3.9bn ‘owned’ media wave coming; Coles, Metcash, Endeavour, Bunnings, JB Hi-Fi, David Jones, JB Sports, Priceline, Telstra, Commbank, ANZ, 7-Eleven, Ampol; Power shift from merchandise to marketing; loyalty big winner

By Paul McIntyre & Brendan Coyne

24 October 2022 9 min read

By Paul McIntyre & Brendan Coyne -

24 October 2022 9 min read

Beware the bubbles: Seek CEO Ian Narev says ‘no evidence’ of great resignation, most jobseekers don't care about purpose; User data sacrosanct as Seek taps AI for alternative careers innovation

By Paul McIntyre - Executive Editor

7 September 2022 6 min read

By Paul McIntyre - Executive Editor

7 September 2022 6 min read

News Analysis

News Analysis

Dominating digital shelves, first in the basket: why Chobani is piling into retailer media

By Sam Buckingham-Jones - Senior Writer

29 June 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

29 June 2021 4 min read

Dominating digital shelves, first in the basket: why Chobani is piling into retailer media

By Sam Buckingham-Jones - Senior Writer

29 June 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

29 June 2021 4 min read

Industry Contributor

Industry Contributor

The cash controversy: Woolies counts the cost

By Harry Corsham - Partner, Town Square

17 March 2021 3 min read

By Harry Corsham - Partner, Town Square

17 March 2021 3 min read

News Analysis

News Analysis

Woolies' Cartology hires IAG's Analytics lead Willem Paling for post-cookie media surge

By Paul McIntyre - Executive Editor

2 December 2020 3 min read

By Paul McIntyre - Executive Editor

2 December 2020 3 min read

Deep Dive

Deep Dive

Aggravated loyalty, Ehrenberg-Bass pushback: Put all the light buyers in one basket to earn "ten times" ROI, reckons Cashrewards CEO

By Paul McIntyre - Executive Editor

5 October 2020 5 min read

By Paul McIntyre - Executive Editor

5 October 2020 5 min read

News

News

VMO partners with global fuel and convenience retailer, Euro Garages Group

By Media release - Val Morgan

2 September 2019 1 min read

By Media release - Val Morgan

2 September 2019 1 min read