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News

CMOs still lagging in digital capabilities and talent despite CX and e-comm surge, Capgemini report finds

By Josh McDonnell - Senior Writer

29 September 2021 2 min read

By Josh McDonnell - Senior Writer

29 September 2021 2 min read

News Plus

News Plus

Split vision: Specsavers backs brand as challenger rival Bailey Nelson sees 400% growth in online conversions with VR play

By Josh McDonnell and Freya Morris

20 September 2021 4 min read

By Josh McDonnell and Freya Morris -

20 September 2021 4 min read

Industry Contributor

Industry Contributor

AI is now legally recognised as an inventor: Can we handle the merging of artificial and human intelligence?

By Anna Cherry - National Head of Strategy, Spark Foundry

10 August 2021 5 min read

By Anna Cherry - National Head of Strategy, Spark Foundry

10 August 2021 5 min read

Covid: One year on

Covid: One year on

Remote working and Zoom drinks will destroy young talent’s best, formative years

By Matt Rowley, CEO - Pedestrian Group

7 April 2021 4 min read

By Matt Rowley, CEO - Pedestrian Group

7 April 2021 4 min read

Covid: One year on

Covid: One year on

S4 Capital chief: ‘Second reawakening of digital’ needs a new creative-data culture

By Michel de Rijk - CEO, APAC, S4 Capital

30 March 2021 4 min read

By Michel de Rijk - CEO, APAC, S4 Capital

30 March 2021 4 min read

Industry Contributor

Industry Contributor

What every marketer needs to learn from the meteoric rise of ‘buy now, pay later’

By Dan Monheit, Co-Founder - Hardhat

8 March 2021 2 min read

By Dan Monheit, Co-Founder - Hardhat

8 March 2021 2 min read

Industry Contributor

Industry Contributor

Why AI-powered e-commerce and QR codes are going to be massive in 2021

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

Deep Dive

Deep Dive

Amex brand boss Naysla Edwards on Covid loyalty shifts, massive uplift from local campaigns, recycling media budgets and fixing hypertargeting fails

By Josh McDonnell - Senior Writer

20 October 2020 5 min read

By Josh McDonnell - Senior Writer

20 October 2020 5 min read

Market Voice

Market Voice

Stealing the show: As TV goes digital, will linear or digital trading methods and metrics prevail?

By - Amobee

31 August 2020 7 min read

By - Amobee

31 August 2020 7 min read

Deep Dive

Deep Dive

Salesforce Global CMO Stephanie Buscemi on flipping mass events to 12 minute micro-niches, ditching big sells for quick wins and bringing the CMO Club to Australia

By Paul McIntyre - Executive Editor

25 August 2020 5 min read

By Paul McIntyre - Executive Editor

25 August 2020 5 min read