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Industry Contributor

Industry Contributor

Want truth? 2020 was the year marketing had to have to bury a tormenting decade of ‘The CMO is dead’

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

Industry Contributor

Industry Contributor

'Stop Hate for Profit', Facebook boycott, deserves a sustainable and meaningful solution

By Emma Lo Russo, CEO - Digivizer

12 August 2020 3 min read

By Emma Lo Russo, CEO - Digivizer

12 August 2020 3 min read

News Analysis

News Analysis

'Don't come in banging the table': Former Unilever CMO Keith Weed urges marketers to show empathy not frustration with media, agency partners

By Josh McDonnell - Senior Writer

8 July 2020 3 min read

By Josh McDonnell - Senior Writer

8 July 2020 3 min read

Industry Contributor

Industry Contributor

How many marketers does it take to sell a lightbulb?

By Sunita Gloster, Founder - Gloster Advisory

7 July 2020 5 min read

By Sunita Gloster, Founder - Gloster Advisory

7 July 2020 5 min read

Deep Dive

Deep Dive

Influencer marketing - cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny, cash-for-comment disclosure, measurement pressure

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

Opinion

Opinion

IAG CMO Brent Smart quits Facebook Client Council as 160 brands join global ad boycott

By Paul McIntyre - Executive Editor

29 June 2020 8 min read

By Paul McIntyre - Executive Editor

29 June 2020 8 min read

Industry Contributor

Industry Contributor

Mirror, mirror on the wall, who is the fairest [in adland] of them all?

By Sunita Gloster, Founder - Gloster Advisory

29 June 2020 4 min read

By Sunita Gloster, Founder - Gloster Advisory

29 June 2020 4 min read

Deep Dive

Deep Dive

Vodafone's former global media chief on in-housing, transparency and why programmatic is "ripe for regulation"

By Paul McIntyre - Executive Editor

21 June 2020 5 min read

By Paul McIntyre - Executive Editor

21 June 2020 5 min read

News

News

PHD Australian appoints Alex Pacey as Chief Product Officer

By Press release - PHD Australia

14 June 2020 2 min read

By Press release - PHD Australia

14 June 2020 2 min read

Industry Contributor

Industry Contributor

Understanding the greater good: what makes a leader at times of crisis?

By David Fox, CEO - Ogilvy Group

5 May 2020 2 min read

By David Fox, CEO - Ogilvy Group

5 May 2020 2 min read