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Industry Contributor

Industry Contributor

McDonald’s ditches CMO role, splits between marketing and tech

By Paul McIntyre - Executive Editor

29 July 2019 1 min read

By Paul McIntyre - Executive Editor

29 July 2019 1 min read

Industry Contributor

Industry Contributor

Unilever: Data and programmatic driving effectiveness, but we need more staff

By Paul McIntyre - Executive Editor

27 July 2019 2 min read

By Paul McIntyre - Executive Editor

27 July 2019 2 min read

Industry Contributor

Industry Contributor

Unilever CEO predicts marketers will become specialists, not generalists

By Paul McIntyre - Executive Editor

22 July 2019 1 min read

By Paul McIntyre - Executive Editor

22 July 2019 1 min read

Industry Contributor

Industry Contributor

Unilever spent $335m more on working media after cleanout

By Paul McIntyre - Executive Editor

29 April 2019 2 min read

By Paul McIntyre - Executive Editor

29 April 2019 2 min read