Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

29 November 2021 6 min read

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By Sam Buckingham-Jones & Brendan Coyne -

29 November 2021 6 min read

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News

News

'A win for the open web': IPG joins Unified ID 2.0

By Sam Buckingham-Jones - Senior Writer

29 July 2021 3 min read

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By Sam Buckingham-Jones - Senior Writer

29 July 2021 3 min read

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News Plus

News Plus

New Solimar platform challenges 'limitations' of walled gardens, boosts Unified ID 2.0: The Trade Desk

By Sam Buckingham-Jones - Senior Writer

7 July 2021 3 min read

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By Sam Buckingham-Jones - Senior Writer

7 July 2021 3 min read

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