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Deep Dive

Deep Dive

Fire, plague, travel marketing and China: Tourism Australia CMO Susan Coghill’s $61bn plan

By Paul McIntyre - Executive Editor

7 July 2020 5 min read

By Paul McIntyre - Executive Editor

7 July 2020 5 min read

Industry Contributor

Industry Contributor

You don’t need 'low-fi' UGC to be authentic, just real stories with something to offer

By Lauren Quaintance, Head of Content - Storyation

13 May 2020 2 min read

By Lauren Quaintance, Head of Content - Storyation

13 May 2020 2 min read

Leader

Leader

IPG Mediabrands' Leigh Terry and Mark Coad on why they're moving beyond media to data and an adtech-martech mashup

By Paul McIntyre - Executive Editor

23 February 2020 5 min read

By Paul McIntyre - Executive Editor

23 February 2020 5 min read