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Tourism Australia launches global $125m blitz in classic textbook marketing strategy: brand codes, distinctive brand assets, animated characters and rewrite of Down Under soundtrack set to break post-covid tourism destination dogfight

By Paul McIntyre - Executive Editor

18 October 2022 4 min read

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By Paul McIntyre - Executive Editor

18 October 2022 4 min read

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Tourism Fiji picks Havas to run global business after open pitch

By Sam Buckingham-Jones - Deputy Editor

27 June 2022 2 min read

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By Sam Buckingham-Jones - Deputy Editor

27 June 2022 2 min read

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‘Fiji is a paradise… sound good?' 100 agencies pile in for $17m media, creative accounts after open invite from Tourism Fiji’s boss on LinkedIn

By Sam Buckingham-Jones - Deputy Editor

13 April 2022 4 min read

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By Sam Buckingham-Jones - Deputy Editor

13 April 2022 4 min read

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