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Industry Contributor

Industry Contributor

Finding a new media agency partner in a new world - cheap versus deep

By Jen Davidson, Managing Partner - Tumbleturn Media

28 July 2020 3 min read

By Jen Davidson, Managing Partner - Tumbleturn Media

28 July 2020 3 min read

Deep Dive

Deep Dive

ACCC v Google: All you need to know here as Rod Sims lays into alleged 'deceptive' Google on user tracking consent in Federal Court case

By Paul McIntyre - Executive Editor

27 July 2020

By Paul McIntyre - Executive Editor

27 July 2020

Industry Contributor

Industry Contributor

Keeping your brand out of the tech giant’s crosshairs

By Ben Willee, General Manager - Spinach Advertising

15 July 2020 2 min read

By Ben Willee, General Manager - Spinach Advertising

15 July 2020 2 min read

Deep Dive

Deep Dive

How bleak? Top publisher alliance tips shift from audience to effectiveness; end to old Fairfax-Google ad deal; contextual targeting boost as cookies collapse

By Paul McIntyre - Executive Editor

15 June 2020 6 min read

By Paul McIntyre - Executive Editor

15 June 2020 6 min read

News Analysis

News Analysis

Media planning: Haydon Bray's Audience Precision touts return of panel data, contextual targeting as cookies crumble

By Paul McIntyre - Executive Editor

17 May 2020 6 min read

By Paul McIntyre - Executive Editor

17 May 2020 6 min read

Deep Dive

Deep Dive

Google's 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac's former digital media and tech boss

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

Leader

Leader

IPG Mediabrands' Leigh Terry and Mark Coad on why they're moving beyond media to data and an adtech-martech mashup

By Paul McIntyre - Executive Editor

23 February 2020 5 min read

By Paul McIntyre - Executive Editor

23 February 2020 5 min read

Market Voice

Market Voice

Programmatic DOOH: Brand building versus performance is yesterday’s argument

By Paul Butler - Managing Director, VMO

24 November 2019 3 min read

By Paul Butler - Managing Director, VMO

24 November 2019 3 min read

Industry Contributor

Industry Contributor

Fingerprinting on the rise in face of cookie demise

By Paul McIntyre - Executive Editor

8 July 2019 2 min read

By Paul McIntyre - Executive Editor

8 July 2019 2 min read

The Deep Dive

The Deep Dive

Cookie meltdown - first party data is looming as the next flashpoint for marketers and agencies

By Paul McIntyre - Executive Editor

16 June 2019 6 min read

By Paul McIntyre - Executive Editor

16 June 2019 6 min read