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Market Voice

Get your brand closer to the moments that matter: 2021 is the year audience intelligence will supercharge contextual marketing

By Katie Finney - Director 7RED - Seven | Partner Content

24 May 2021 4 min read

By Katie Finney - Director 7RED - Seven | Partner Content

24 May 2021 4 min read

News Plus

Red alert: burner email addresses pose post-cookie risk for remarketing and first party data plays

By Sam Buckingham-Jones - Senior Writer

24 May 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

24 May 2021 3 min read

News Plus

Attribution and targeting is about to break, but platform wars bring upside for brands and publishers, say Adobe, IAB, Magnite, Nine

By Brendan Coyne - Editor

18 May 2021 3 min read

By Brendan Coyne - Editor

18 May 2021 3 min read

Market Voice

Third party cookies are history; marketing’s future is all about the moment

By Andrew Molan - Head of Product, Foxcatcher | Partner Content

17 May 2021 3 min read

By Andrew Molan - Head of Product, Foxcatcher | Partner Content

17 May 2021 3 min read

News Analysis

Fingerprinting: Cookie sunset triggers warnings of half-baked workarounds, two-speed publisher economy as brands eye direct deals for logged-in audiences, data

By Josh McDonnell - Senior Writer

17 May 2021 3 min read

By Josh McDonnell - Senior Writer

17 May 2021 3 min read

Industry Contributor

Any adtech vendor dreaming up cookie alternatives is kidding themselves

By Simon Larcey - MD, Viztrade

14 May 2021 4 min read

By Simon Larcey - MD, Viztrade

14 May 2021 4 min read

News Plus

‘Everyone’s injured; we were too internally focused’: Nielsen Media boss Monique Perry accepts industry heat, outlines measurement future

By Paul McIntyre - Executive Editor

10 May 2021 4 min read

By Paul McIntyre - Executive Editor

10 May 2021 4 min read

Deep Dive

$200bn target: Why ad fraud still won't go away; criminal syndicates bigger than brands want to know

By Paul McIntyre & Brendan Coyne

10 May 2021 9 min read

By Paul McIntyre & Brendan Coyne -

10 May 2021 9 min read

Industry Contributor

Not all cookies crumble

By Kevin Nugegoda - Optimisation and Personalisation Tech Lead, The Lumery

5 May 2021 4 min read

By Kevin Nugegoda - Optimisation and Personalisation Tech Lead, The Lumery

5 May 2021 4 min read

News Plus

'There will be blood': 10% user opt-in rates hobble Australia's ad industry as Apple's tracking changes bite

By Brendan Coyne - Editor

4 May 2021 3 min read

By Brendan Coyne - Editor

4 May 2021 3 min read