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Industry Contributor

Meet my meta half – a marketers' guide to the metaverse, part one

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

News

‘GroupM forests’: Big advertisers clocking their role in net zero ad campaigns as GroupM launches project Alpha to decarbonise Australian media; planting forests the start but not an endgame

By Paul McIntyre - Editor

25 July 2022 5 min read

By Paul McIntyre - Editor

25 July 2022 5 min read

Deep Dive

Marketing's $400bn bottom line: Brand Finance chief on Woolies, NRMA surge, Milo losing ‘iconic’ status; marketers turning to brand valuations to woo CFO, boost budgets – but still left out of M&A brand value, future cashflow conversations

By Paul McIntyre and Sam Buckingham-Jones

25 July 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

25 July 2022 7 min read

Industry Contributor

How not to be a metaverse noob – a marketers' guide to getting started, part two

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

Industry Contributor

As Australian consumer confidence continues to plummet, should advertisers be worrying?

By Stewart Gurney - Chief Strategy Officer, Kaimera

22 July 2022 5 min read

By Stewart Gurney - Chief Strategy Officer, Kaimera

22 July 2022 5 min read

News Plus

‘I’m not TV’s bitch’: Mark Ritson on silencing digital critics with YouTube pump; mini-MBA tops 30,000 alumni, revenues circa $60m, new programs to launch

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

News Plus

PwC’s Outlook and the $2.3 billion online ad gap – retailer media arrives at $850m, gaming ads leap to $1.3bn, growth forecasts curbed

By Sam Buckingham-Jones & Paul McIntyre

18 July 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

18 July 2022 5 min read

Deep Dive

ANZ CMO Sweta Mehra: ‘Taking a demotion the best thing I’ve ever done’, how to bridge tech-brand skills gap to stay ahead; martech shake-up paying off, personalisation powering conversions

By Paul McIntyre & Brendan Coyne

18 July 2022 6 min read

By Paul McIntyre & Brendan Coyne -

18 July 2022 6 min read

Industry Contributor

Rethinking cross-channel measurement: It’s time to stop chasing digital vanity metrics – and think bigger than CPMs

By Lauren Deighton - Director, Media Partnerships, Ampel

13 July 2022 5 min read

By Lauren Deighton - Director, Media Partnerships, Ampel

13 July 2022 5 min read

News

Treasury Wines greenlights 20-strong in-house unit: creative, content, digital media, data now core capabilities required in-house; here's what's left for agencies

By Brendan Coyne - Editor

13 July 2022 4 min read

By Brendan Coyne - Editor

13 July 2022 4 min read