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Deep Dive

'It's a frickin' nightmare': Thousands of reasons marketers and agencies find automated creative so hard

By Danielle Long - Contributing Editor

8 June 2021 5 min read

By Danielle Long - Contributing Editor

8 June 2021 5 min read

Market Voice

Catalogues are dead, long live the catalogue

By Angus Frazer - Founding Partner - Sonder | Partner Content

31 May 2021 3 min read

By Angus Frazer - Founding Partner - Sonder | Partner Content

31 May 2021 3 min read

Former Telstra CEO, Xero Chair, David Thodey versus 16 blue chip CMOs on what next for consumers, brands, the sustainability crisis and innovation

By Paul McIntyre - Executive Editor

25 May 2021 7 min read

By Paul McIntyre - Executive Editor

25 May 2021 7 min read

News Plus

Optus CMO Melissa Hopkins unloads 'agency frustrations' around media placement, claims telco now creating same 'brand memories' as rivals for less spend

By Josh McDonnell - Senior Writer

19 May 2021 3 min read

By Josh McDonnell - Senior Writer

19 May 2021 3 min read

News Plus

Telstra's Belong pitches $30m media account, denies testing market for master brand review

By Josh McDonnell - Senior Writer

3 May 2021 2 min read

By Josh McDonnell - Senior Writer

3 May 2021 2 min read

News Plus

Volkswagen Group CMO Jason Bradshaw exits to scale own customer service and experience business

By Josh McDonnell - Senior Writer

3 May 2021 1 min read

By Josh McDonnell - Senior Writer

3 May 2021 1 min read

News Plus

Telstra Digital boss: Retargeting is spam, contextual approaches win, but beware martech vendors' claims of completeness

By Paul McIntyre & Brendan Coyne

28 April 2021 3 min read

By Paul McIntyre & Brendan Coyne -

28 April 2021 3 min read

News Plus

The martech works: Telstra CMO Jeremy Nicholas says personalisation push leading to better CX, but urges CMOs to avoid boardroom chest beating

By Josh McDonnell - Senior Writer

20 April 2021 3 min read

By Josh McDonnell - Senior Writer

20 April 2021 3 min read

Market Voice

Brands as media owners on the rise: Why Telstra, Woolworths and Commbank are driving new growth from owned channels as CMO’s land Chief Growth Officer remits

By Jonathan Hopkins - Co-Founder of Sonder | Partner Content

20 April 2021 3 min read

By Jonathan Hopkins - Co-Founder of Sonder | Partner Content

20 April 2021 3 min read

Covid: One year on

The CMO is back; people more analogue than we thought but moving fast

By Will Easton, Managing Director - Facebook Australia & New Zealand

31 March 2021 4 min read

By Will Easton, Managing Director - Facebook Australia & New Zealand

31 March 2021 4 min read