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Market Voice

Market Voice

Changing channel: Second screening, content recognition, QR codes on CTVs driving big results for brands

By Nicole Bence - National Sales Director of Digital, Seven West Media | Partner Content

5 April 2022 3 min read

By Nicole Bence - National Sales Director of Digital, Seven West Media | Partner Content

5 April 2022 3 min read

News Plus

By Sam Buckingham-Jones - Deputy Editor

30 March 2022 5 min read

Market Voice

Market Voice

Omnichannel, the new retail media frontier: Reckitt’s Dettol sales surge 200%, showing FMCG marketers how to clean up; while marketing teams structure for e-commerce

By Jodie Koning - General Manager Marketing & Insights, Cartology | Partner Content

28 March 2022 4 min read

By Jodie Koning - General Manager Marketing & Insights, Cartology | Partner Content

28 March 2022 4 min read

Market Voice

Market Voice

Do the MAFS: Three separate teams for one TV buy? That’s not good for the viewer, brand or agency.

By Rory Heffernan - Atomic 212° National Managing Director | Partner Content

28 March 2022 3 min read

By Rory Heffernan - Atomic 212° National Managing Director | Partner Content

28 March 2022 3 min read

Market Voice

Market Voice

Bigger bang, same buck, fewer siloes: Why convergence of TV buying, lower ad loads and ad-funded subscription models bring us back to the future

By Nev Hasan - Executive Director of Agency Sales, Foxtel Media | Partner Content

22 March 2022 3 min read

By Nev Hasan - Executive Director of Agency Sales, Foxtel Media | Partner Content

22 March 2022 3 min read

Market Voice

Market Voice

Click, click, vroom: Location, mobile, demographic and CRM data fuelling digital Out of Home targeting bonanza, and helping car dealerships shift gear – fast

By Paul Butler - Managing Director, Val Morgan Outdoor | Partner Content

21 March 2022 3 min read

By Paul Butler - Managing Director, Val Morgan Outdoor | Partner Content

21 March 2022 3 min read

Industry Contributor

Industry Contributor

The earned is not always enough: Why corporate comms is eyeing off paid media

By Neil Shoebridge - Co-Founder and Partner, SKMG

21 March 2022 5 min read

By Neil Shoebridge - Co-Founder and Partner, SKMG

21 March 2022 5 min read

News Plus

News Plus

Rod Sims’ parting shot at Big Tech: You’re on the hook for false crypto ads

By Sam Buckingham-Jones - Deputy Editor

18 March 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

18 March 2022 4 min read

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