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Industry Contributor

Industry Contributor

Sorrell guns for first party data, talks down Epsilon, Acxiom buys

By Paul McIntyre - Executive Editor

10 June 2019 2 min read

By Paul McIntyre - Executive Editor

10 June 2019 2 min read

Industry Contributor

Industry Contributor

Australians among least likely to trust information from social media

By Paul McIntyre - Executive Editor

9 June 2019 3 min read

By Paul McIntyre - Executive Editor

9 June 2019 3 min read

Industry Contributor

Industry Contributor

After buying Sizmek, Amazon will get paid to drive people to Amazon

By Paul McIntyre - Executive Editor

3 June 2019 2 min read

By Paul McIntyre - Executive Editor

3 June 2019 2 min read

Industry Contributor

Industry Contributor

Target eyeing WPP’s Triad unit

By Paul McIntyre - Executive Editor

27 May 2019 1 min read

By Paul McIntyre - Executive Editor

27 May 2019 1 min read

Industry Contributor

Industry Contributor

Influencer rate card: How much should marketers pay?

By Paul McIntyre - Executive Editor

26 May 2019 2 min read

By Paul McIntyre - Executive Editor

26 May 2019 2 min read

Industry Contributor

Industry Contributor

Marketers to ditch influencers, but keep spending with Facebook

By Paul McIntyre - Executive Editor

19 May 2019 2 min read

By Paul McIntyre - Executive Editor

19 May 2019 2 min read

The Deep Dive

The Deep Dive

Next wave: digital-first challenger brands are nailing customer data and experience and most are going in-house.

By Paul McIntyre - Exeutive Editor

17 May 2019 6 min read

By Paul McIntyre - Exeutive Editor

17 May 2019 6 min read

Industry Contributor

Industry Contributor

Schick owner buys DTC razor upstart Harry’s for $1.4bn

By Paul McIntyre - Executive Editor

12 May 2019 2 min read

By Paul McIntyre - Executive Editor

12 May 2019 2 min read

The Deep Dive

The Deep Dive

Can Woolies new media ad sales unit Cartology extract another $100m from marketers...before Amazon?

By Paul McIntyre - Executive Editor

12 May 2019 6 min read

By Paul McIntyre - Executive Editor

12 May 2019 6 min read

Industry Contributor

Industry Contributor

Target's customer ad network takes on Amazon

By Paul McIntyre - Executive Editor

8 May 2019

By Paul McIntyre - Executive Editor

8 May 2019