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News Analysis

News Analysis

From nearly fired to an Australian first: How Volkswagen and DDB's Tribal launched the brand's first e-commerce platform and sold 600 cars

By Josh McDonnell - Senior Writer

31 May 2021 3 min read

By Josh McDonnell - Senior Writer

31 May 2021 3 min read

Former Telstra CEO, Xero Chair, David Thodey versus 16 blue chip CMOs on what next for consumers, brands, the sustainability crisis and innovation

By Paul McIntyre - Executive Editor

25 May 2021 7 min read

By Paul McIntyre - Executive Editor

25 May 2021 7 min read

Market Voice

Market Voice

In DOOH you need to be a dolphin – fast and smart

By David Sutherland, GM – Large Format & Programmatic - QMS | Partner Content

24 May 2021 3 min read

By David Sutherland, GM – Large Format & Programmatic - QMS | Partner Content

24 May 2021 3 min read

News Plus

News Plus

Attribution and targeting is about to break, but platform wars bring upside for brands and publishers, say Adobe, IAB, Magnite, Nine

By Brendan Coyne - Editor

18 May 2021 3 min read

By Brendan Coyne - Editor

18 May 2021 3 min read

Industry Contributor

Industry Contributor

Any adtech vendor dreaming up cookie alternatives is kidding themselves

By Simon Larcey - MD, Viztrade

14 May 2021 4 min read

By Simon Larcey - MD, Viztrade

14 May 2021 4 min read

Industry Contributor

Industry Contributor

Let’s talk about sex and advertising

By Annie Little, Strategy Director - The Royals

12 May 2021 4 min read

By Annie Little, Strategy Director - The Royals

12 May 2021 4 min read

Deep Dive

Deep Dive

$200bn target: Why ad fraud still won't go away; criminal syndicates bigger than brands want to know

By Paul McIntyre & Brendan Coyne

10 May 2021 9 min read

By Paul McIntyre & Brendan Coyne -

10 May 2021 9 min read

News Plus

News Plus

Volkswagen Group CMO Jason Bradshaw exits to scale own customer service and experience business

By Josh McDonnell - Senior Writer

3 May 2021 1 min read

By Josh McDonnell - Senior Writer

3 May 2021 1 min read

News Plus

News Plus

Selling a house? Take out a TVC: CTV enters local targeting ad battle

By Sam Buckingham-Jones - Senior Writer

28 April 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

28 April 2021 3 min read

Industry Contributor

Industry Contributor

Data: It’s in the way that you use it (or why marketers may have a consent problem)

By Clay Gill, CEO - Matterkind

26 April 2021 4 min read

By Clay Gill, CEO - Matterkind

26 April 2021 4 min read