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News Plus

News Plus

YouTube kicks off upfronts season claiming 17m Australian viewers, higher attention than TV, blasts 30-second ads, frequency cap fails, brings in KFC, Menulog, Canva, Xero and Mark Ritson to sell sizzle; media buyers wowed – but not committing spend yet

By Sam Buckingham-Jones & Paul McIntyre

29 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

29 August 2022 5 min read

Industry Contributor

Industry Contributor

Block(chain) Party: What marketers could learn from a $10bn secondary sneaker market, traceable tequila and rights ownership disruption

By Lee Simpson - CEO, whiteGREY

17 August 2022 4 min read

By Lee Simpson - CEO, whiteGREY

17 August 2022 4 min read

News Plus

News Plus

‘Highly questionable’: UNSW academic flags risk of consumer law breaches by Nine, Seven, News Corp for ‘anonymous’, 'de-identified' claims on user IDs, audience tracking, urges ACCC to act

By Sam Buckingham-Jones - Deputy Editor

9 August 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

9 August 2022 6 min read

News Plus

News Plus

'Australia’s fastest growing streaming player': ANZ boss Bev McGarvey flags triple digit subs gains for Paramount+, rubbishes Ten offload rumours, hints SVOD ad tier, price hike incoming

By Paul McIntyre & Brendan Coyne

8 August 2022 4 min read

By Paul McIntyre & Brendan Coyne -

8 August 2022 4 min read

News

News

Total TV ad revenue up 11%, BVOD up 53%, though growth rate decelerating

By Sam Buckingham-Jones - Deputy Editor

8 August 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

8 August 2022 4 min read

Industry Contributor

Industry Contributor

Rethinking cross-channel measurement: It’s time to stop chasing digital vanity metrics – and think bigger than CPMs

By Lauren Deighton - Director, Media Partnerships, Ampel

13 July 2022 5 min read

By Lauren Deighton - Director, Media Partnerships, Ampel

13 July 2022 5 min read

News

News

Netflix names Microsoft as tech, sales partner for ad-supported subscription tier

By Sam Buckingham-Jones - Deputy Editor

13 July 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

13 July 2022 3 min read

‘Blockchain beauty’: L’Oreal’s top marketer outlines web3 strategy, ‘more than a billion try ons’, ecomm gains via AI-powered personalisation

By Brendan Coyne - Editor

12 July 2022 4 min read

By Brendan Coyne - Editor

12 July 2022 4 min read

Industry Contributor

Industry Contributor

The Cannes bubble: industry needs to change what it's talking about, thinking about, and actually doing

By Justin Graham - CEO, M&C Saatchi Group

11 July 2022 4 min read

By Justin Graham - CEO, M&C Saatchi Group

11 July 2022 4 min read

News Plus

News Plus

Google smashing Amazon in smart speaker race, but Razorfish boss predicts ecomm giant will rein-in rival; SCA says marketers missing major growth across millions of homes, heavy streamers

By Sam Buckingham-Jones - Deputy Editor

27 June 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

27 June 2022 4 min read