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Industry Contributor

Brands need to remember Mardi Gras was a protest before it was a party

By Josh Green - Associate Strategy Director, Spark Foundry

23 February 2022 4 min read

By Josh Green - Associate Strategy Director, Spark Foundry

23 February 2022 4 min read

Market Voice

Attention, ‘me time’, the forgotten $2.3bn audience, brand partnerships: Nine predicts the 12 key trends ahead for advertisers in 2022

By Nine | Partner Content

15 February 2022 3 min read

By Nine | Partner Content -

15 February 2022 3 min read

Deep Dive

Iconic no more: Why former CMO Alexander Meyer left The Iconic for Saks Fifth Avenue owner; creativity now trumps ‘table stakes’ digital marketing for competitive advantage

By Paul McIntyre and Sam Buckingham-Jones

24 January 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 January 2022 6 min read

Industry Contributor

Above-the-line, performance and programmatic are deceptive terms: Here's how media agencies and marketers should reclassify media

By James Dixon - Chief Digital Officer, Atomic 212

12 December 2021 5 min read

By James Dixon - Chief Digital Officer, Atomic 212

12 December 2021 5 min read

News Plus

Cookie crunch: CommBank connects to Google stack in first party data personalisation push; Pega power rises

By Brendan Coyne - Editor

8 December 2021 3 min read

By Brendan Coyne - Editor

8 December 2021 3 min read

Industry Contributor

Influencer marketing faces a reckoning as regulation catches up – and an election looms

By Dan Hojnik, Head of Strategy & Planning, Involved Media

7 December 2021 4 min read

By Dan Hojnik, Head of Strategy & Planning, Involved Media -

7 December 2021 4 min read

Market Voice

Brands are hypocritical if they don’t hold all media platforms to the same standard

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

6 December 2021 3 min read

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

6 December 2021 3 min read

News Plus

'Reduce the fluff' on ESG: Media agencies and owners face 'demonstrable' compliance in two years

By Brendan Coyne - Editor

5 December 2021 5 min read

By Brendan Coyne - Editor

5 December 2021 5 min read

Deep Dive

How expat Ben Liebmann, $700m MasterChef licensing architect, ended up COO at the world’s best restaurant, tasked with scaling Noma through creativity, media; streaming platforms now coming back for seconds

By Paul McIntyre & Brendan Coyne

29 November 2021 8 min read

By Paul McIntyre & Brendan Coyne -

29 November 2021 8 min read

Deep Dive

Online identifiers under threat as Australia bids to trump GDPR on privacy – brands, publishers, media supply chain face consent, data tracking and sharing overhaul as fines, class actions loom

By Paul McIntyre & Brendan Coyne

1 November 2021 9 min read

By Paul McIntyre & Brendan Coyne -

1 November 2021 9 min read