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News Plus

News Plus

KPMG not seeing agency holdcos emerge as competitors, reworks brand, strategy unit to KPMG Customer, launches new ‘reputation’ practice for ESG as creative unit doubles

By Paul McIntyre - Executive Editor

5 July 2022 5 min read

By Paul McIntyre - Executive Editor

5 July 2022 5 min read

Deep Dive

Deep Dive

Toyota’s ‘humility’ challenge and big fix: An Australian brand makeover expands across 17 Asian markets to tackle next gen perceptions that rivals are snappier, louder, more innovative on mobility’s future

By Paul McIntyre and Sam Buckingham-Jones

3 July 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

3 July 2022 7 min read

News

News

Telstra names IAG's Brent Smart as new CMO, replacing Jeremy Nicholas

By Sam Buckingham-Jones - Deputy Editor

29 June 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

29 June 2022 4 min read

Market Voice

Market Voice

Patagonia’s repairs, New Balance’s leather leading as consumers’ vote with wallets for future value – conscience and commerce key

By Troy Nicoll – Lead Experience Designer, - VMLY&R | Partner Content

27 June 2022 2 min read

By Troy Nicoll – Lead Experience Designer, - VMLY&R | Partner Content

27 June 2022 2 min read

Cannes unplugged: Suncorp’s Mim Haysom, Yahoo’s Rachel Page, Thinkerbell’s Adam Ferrier and LinkedIn’s Matt Tindale on incoming headwinds, rebalancing ‘techification’, Ryan Reynolds and the push for 'pragmatic purpose'

By Paul McIntyre & Brendan Coyne

26 June 2022 6 min read

By Paul McIntyre & Brendan Coyne -

26 June 2022 6 min read

Suncorp, Leo Burnett woo world at Cannes, scoops Innovation Grand Prix with a street of climate crisis-resistant homes

By Paul McIntyre and Sam Buckingham-Jones

22 June 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

22 June 2022 7 min read

A $US89bn brand you’ve never heard of is bigger than Ford, Ferrari combined: The ad industry, obsessed with old world cool, has failed to follow the money – LinkedIn CEO

By Brendan Coyne - Editor

21 June 2022 4 min read

By Brendan Coyne - Editor

21 June 2022 4 min read

Deep Dive

Deep Dive

Google rockets to top slot in ‘experimentation’ tech in Australia as A/B testing morphs beyond digital media, ad campaigns: Coles, Deloitte Digital unpack the e-comm, digital next wave

By Paul McIntyre and Sam Buckingham-Jones

20 June 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

20 June 2022 6 min read

News

News

Michael McConville made Cummins&Partners global boss

By Staff writer

14 June 2022 2 min read

By Staff writer -

14 June 2022 2 min read

Cannes Creative B2B Lions top judge: ‘A lot of boring shit out there’, B2B ripe for creative overhaul, awards tougher to win, demand gen perceptions true

By Paul McIntyre and Sam Buckingham-Jones

14 June 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

14 June 2022 5 min read