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The Deep Dive

The Deep Dive

The ACCC's Digital Platforms report is with the Treasurer - "profound" changes to adtech, user tracking and competition are in play

By Paul McIntyre - Executive Editor

30 June 2019 5 min read

By Paul McIntyre - Executive Editor

30 June 2019 5 min read

News

News

Australian ad spend to grow 2.5% in 2019, 3.4% in 2020 – Magna

By Media Release - IPG Mediabrands

24 June 2019 2 min read

By Media Release - IPG Mediabrands

24 June 2019 2 min read

Industry Contributor

Industry Contributor

Google ‘profiting from millions of false business listings on Maps’

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

The Deep Dive

The Deep Dive

Cookie meltdown - first party data is looming as the next flashpoint for marketers and agencies

By Paul McIntyre - Executive Editor

16 June 2019 6 min read

By Paul McIntyre - Executive Editor

16 June 2019 6 min read

Industry Contributor

Industry Contributor

Direct-to-consumer brands splurge on TV ads, sell more stuff

By Paul McIntyre - Executive Editor

13 June 2019 2 min read

By Paul McIntyre - Executive Editor

13 June 2019 2 min read

Industry Contributor

Industry Contributor

Ritson: Binet and Field not perfect, but not wrong either on brand building v performance

By Paul McIntyre - Executive Editor

10 June 2019 3 min read

By Paul McIntyre - Executive Editor

10 June 2019 3 min read

The Deep Dive

The Deep Dive

Marketing funnel wars: Coles and Woolies new media units trigger "future of the funnel" debate

By Paul McIntyre - Executive Editor

10 June 2019 6 min read

By Paul McIntyre - Executive Editor

10 June 2019 6 min read

Industry Contributor

Industry Contributor

Median CMO tenure slides below 2.5 years

By Paul McIntyre - Executive Editor

9 June 2019 2 min read

By Paul McIntyre - Executive Editor

9 June 2019 2 min read

Industry Contributor

Industry Contributor

Google faces U.S. antitrust investigation

By Paul McIntyre - Executive Editor

3 June 2019 2 min read

By Paul McIntyre - Executive Editor

3 June 2019 2 min read

News

News

Digital ad market growth slows to 4.9%

By Media Release - IAB Australia

27 May 2019 2 min read

By Media Release - IAB Australia

27 May 2019 2 min read