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Deep Dive

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

News Plus

News Plus

Reckitt's Hygiene brands take digital buying in-house from Zenith amid data, consumer experience push; higher ROI from digital already, aiming for 50-50 digital-other media split

By Sam Buckingham-Jones - Deputy Editor

6 September 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

6 September 2022 5 min read

News Analysis

News Analysis

Reckitt cleaned up on shopper data during Covid to drive 2.5x uplift, plots BVOD push with Cartology, Flybuys

By Sam Buckingham-Jones - Deputy Editor

1 February 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

1 February 2022 5 min read

News Plus

News Plus

Post and pray? No way: Reckitt marketer says brands must grasp the nettle and tap new social platforms

By Josh McDonnell - Senior Writer

24 June 2021 4 min read

By Josh McDonnell - Senior Writer

24 June 2021 4 min read