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News Analysis

YouTube eyes $2bn in Australian ad revenues as its adloads surge; 'incremental reach' battle hots up

By Paul McIntyre - Executive Editor

1 March 2022 5 min read

By Paul McIntyre - Executive Editor

1 March 2022 5 min read

Market Voice

The simple, five-step guide for marketers to demonstrate ESOV, demand brand budget, and arm themselves to battle budget cuts in FY2022/23

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

Deep Dive

High speed weapons, subs and warships: Once-secretive defence industry turns to marketing - B2C, B2B, B2G, brand and voters - to win lucrative contracts. What changed?

By Paul McIntyre and Sam Buckingham-Jones

27 January 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

27 January 2022 5 min read

Market Voice

Personalisation smashed Christmas sales records. But the average retailer uses 44 systems to manage CX: Why you need a digital HQ in 2022

By Jo Gaines, - AVP, Salesforce Digital360 | Partner Content

25 January 2022 4 min read

By Jo Gaines, - AVP, Salesforce Digital360 | Partner Content

25 January 2022 4 min read

News

Australian ad spend pre-Omicron wave hit new record of $852m in November: SMI

By Sam Buckingham-Jones - Senior Writer

10 January 2022 4 min read

By Sam Buckingham-Jones - Senior Writer

10 January 2022 4 min read

News Plus

Indies predict big growth, pitch fests in 2022, but talent crunch and back to work mandates may torpedo plans

By Brendan Coyne - Editor

6 December 2021 3 min read

By Brendan Coyne - Editor

6 December 2021 3 min read

News

$10bn year for Facebook and Google: Digital ad spend smashes pre-Covid levels; $3.2bn in September quarter, up 42%

By Sam Buckingham-Jones - Senior Writer

1 December 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

1 December 2021 3 min read

Industry Contributor

Black Friday, like Halloween, now an 'Australian thing'; search volumes, consumer spending is surging

By Sascha Bonomally – Head of Performance, Atomic 212°

22 November 2021 4 min read

By Sascha Bonomally – Head of Performance, Atomic 212° -

22 November 2021 4 min read

News Plus

Nestle overhaul: Ex-Unilever media and digital lead Anneliese Douglass to expand in-house creative for retailer e-comm surge, backs cross-media measurement

By Paul McIntyre - Executive Editor

16 November 2021 3 min read

By Paul McIntyre - Executive Editor

16 November 2021 3 min read

News Analysis

Venture capital pours back into local adtech, data, customer, marketing startups; Mutiny, Amplified Intelligence, Adgile, Lexer, PredictHQ flying

By Paul McIntyre - Executive Editor

19 October 2021 5 min read

By Paul McIntyre - Executive Editor

19 October 2021 5 min read