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Deep Dive

Deep Dive

Salesforce and McDonald's: GroupM CEO Mark Lollback questions martech spend as WPP invests

By Paul McIntyre and Josh McDonnell

2 March 2020 6 min read

By Paul McIntyre and Josh McDonnell - Mi3

2 March 2020 6 min read

Leader

Leader

Direct-to-consumer start-ups will lead charge to building brands via programmatic

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

The Deep Dive

The Deep Dive

IAG CMO Brent Smart and The Monkey's CEO Mark Green talk Accenture, media and creativity's return

By Paul McIntyre - Executive Editor

24 August 2019 7 min read

By Paul McIntyre - Executive Editor

24 August 2019 7 min read

Industry Contributor

Industry Contributor

Facebook newsfeed ad changes require copy, creative rethink

By Paul McIntyre - Executive Editor

22 July 2019 1 min read

By Paul McIntyre - Executive Editor

22 July 2019 1 min read

Industry Contributor

Industry Contributor

Advertisers fear cookie cutter and face-wipes as platforms mobilise

By Paul McIntyre - Executive Editor

18 May 2019 2 min read

By Paul McIntyre - Executive Editor

18 May 2019 2 min read

Industry Contributor

Industry Contributor

Cookie cutter: Google Chrome update worries ad platforms

By Paul McIntyre - Executive Editor

9 May 2019 3 min read

By Paul McIntyre - Executive Editor

9 May 2019 3 min read