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Industry Contributor

Industry Contributor

Unilever asks marketers and agencies to take DNA tests

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

Industry Contributor

Industry Contributor

Big advertisers: Top of funnel ad effectiveness declining

By Paul McIntyre - Executive Editor

23 June 2019

By Paul McIntyre - Executive Editor

23 June 2019

The Deep Dive

The Deep Dive

Kroon, Stephenson, Gallagher challenge PwC's Justin Papps on media forecasts

By Paul McIntyre - Executive Editor

23 June 2019 6 min read

By Paul McIntyre - Executive Editor

23 June 2019 6 min read

The Deep Dive

The Deep Dive

Shoebridge from Cannes: the debate is "no longer healthy"

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

23 June 2019 7 min read

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

23 June 2019 7 min read

Industry Contributor

Industry Contributor

Samsung CMO: Huge budgets for influencer marketing? No, no, no

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

Industry Contributor

Industry Contributor

P&G puts big agencies on notice with deeper budget cuts

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

Leader

Leader

Why a Unilever company is advertising on PornHub - and it's ok

By Paul McIntyre - Executive Editor

17 May 2019 5 min read

By Paul McIntyre - Executive Editor

17 May 2019 5 min read

Industry Contributor

Industry Contributor

Lego Masters blends brand building and performance

By Paul McIntyre - Executive Editor

12 May 2019 2 min read

By Paul McIntyre - Executive Editor

12 May 2019 2 min read

Industry Contributor

Industry Contributor

Consent management platforms may violate GDPR

By Paul McIntyre - Executive Editor

6 May 2019 2 min read

By Paul McIntyre - Executive Editor

6 May 2019 2 min read

Industry Contributor

Industry Contributor

Hertz sues Accenture in $32m customer experience dispute

By Paul McIntyre - Executive Editor

29 April 2019 2 min read

By Paul McIntyre - Executive Editor

29 April 2019 2 min read