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Market Voice

The BVOD identity shift: BVOD is no longer just ‘catch up’ TV – the context of its growth matters most for brands – shift 20 to 40% of your brand’s social spend to see why

By Alex Tansley - Head of Converged Audience Trading, Seven West Media | Partner Content

30 October 2022 3 min read

By Alex Tansley - Head of Converged Audience Trading, Seven West Media | Partner Content

30 October 2022 3 min read

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

News Plus

MFA-Ex Wrap: 2,000-plus media agency staffers return for lessons in bias, culture bubbles, the debating death of personalisation and saving the planet and people – but more meat please

By Paul McIntyre and Sam Buckingham-Jones

24 October 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 October 2022 5 min read

Industry Contributor

Why your generic martech platform isn't working – and won't, no matter what you spend, because tech is not the problem

By Adrian Farouk - CEO, Digitas

17 October 2022 4 min read

By Adrian Farouk - CEO, Digitas

17 October 2022 4 min read

News

Suncorp, McDonald's, KFC, NAB, Virgin, Mars Petcare, City of Melbourne, Goodman Fielder, Gotcha4Life score MFA Awards 2022: The list of winners

By Staff Writer

13 October 2022 3 min read

By Staff Writer -

13 October 2022 3 min read

Industry Contributor

The Marketing Academy 2022 intake: Revlon’s Marisa Laria, Alt/Shift’s Elly Hewitt and v2food’s Andrew May explain why staring at P&Ls doesn’t help, talent shortages, imagining the perfect workplace

By Marisa Laria, Revlon Inc; Elly Hewitt, Alt/Shift; Andrew May, v2food - The Marketing Academy 2022 Scholars

11 October 2022 5 min read

By Marisa Laria, Revlon Inc; Elly Hewitt, Alt/Shift; Andrew May, v2food - The Marketing Academy 2022 Scholars

11 October 2022 5 min read

Deep Dive

After James Packer stoush, ex-journo turned Nine publishing boss James Chessell takes aim at rivals for running scared; plots news-lifestyle diversification play. Can a hack change his spots?

By Paul McIntyre & Brendan Coyne

10 October 2022 6 min read

By Paul McIntyre & Brendan Coyne -

10 October 2022 6 min read

War and peace: Blue chip marketers, media agencies return from confidential US Facebook briefings as SMI co-founder Sue Fennessy implores brands to fund love and pay people to watch ads on alternative WeAre8 social platform

By Paul McIntyre - Executive Editor

5 October 2022 5 min read

By Paul McIntyre - Executive Editor

5 October 2022 5 min read

Industry Contributor

The Marketing Academy 2022 intake: Tourism Tasmania’s Emma Terry, Aje’s Kate Thomas, Salesforce’s Renata Bertram on talent skirmishes for contractors, being a perpetual apprentice, and first marketing campaign (for a dog)

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

Industry Contributor

The Marketing Academy 2022 intake: KFC's Jess Farahar, Deloitte Digital's Dan Tintner and REA Group's Tobias Johnstone on learning through mistakes (not Google) and hiring economists to manage 'new oil' data

By Tobias Johnstone, REA Group; Jess Farahar, KFC; Dan Tintner, Deloitte Digital - The Marketing Academy 2022 Scholars

4 October 2022 6 min read

By Tobias Johnstone, REA Group; Jess Farahar, KFC; Dan Tintner, Deloitte Digital - The Marketing Academy 2022 Scholars

4 October 2022 6 min read