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Market Voice

The simple, five-step guide for marketers to demonstrate ESOV, demand brand budget, and arm themselves to battle budget cuts in FY2022/23

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

Industry Contributor

Above-the-line, performance and programmatic are deceptive terms: Here's how media agencies and marketers should reclassify media

By James Dixon - Chief Digital Officer, Atomic 212

12 December 2021 5 min read

By James Dixon - Chief Digital Officer, Atomic 212

12 December 2021 5 min read

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

Deep Dive

NRMA brand turnaround: Why Brent Smart, The Monkeys won 2021 Grand Effie; Brand Finance puts $300m lift on brand value after four years diverting 70% of budget from retail, tactics

By Paul McIntyre and Sam Buckingham-Jones

15 November 2021 8 min read

By Paul McIntyre and Sam Buckingham-Jones -

15 November 2021 8 min read

Deep Dive

IAG CMO Brent Smart heads NRMA-backed digital-first insurance start-up Rollin': Creativity, distinctive branding, growth culture ‘baked in from the start’

By Paul McIntyre - Executive Editor

3 November 2021 7 min read

By Paul McIntyre - Executive Editor

3 November 2021 7 min read

Deep Dive

Dell's top marketer flipped from price wars and performance for massive brand push; sales soared, marketing can do no wrong and the board wants more

By Paul McIntyre & Brendan Coyne

11 October 2021 6 min read

By Paul McIntyre & Brendan Coyne -

11 October 2021 6 min read

News Plus

Clemenger CEO and chair Rob Morgan defends government relations boss Les Timar as successor; CHEP powering, no interest in Howatson

By Paul McIntyre - Executive Editor

31 August 2021 3 min read

By Paul McIntyre - Executive Editor

31 August 2021 3 min read

News Analysis

Ad effectiveness supremo Peter Field: Without 'electrifying' advertising attention data, media is dysfunctional, ad effectiveness advocates bogged

By Paul McIntyre & Danielle Long

7 July 2021 6 min read

By Paul McIntyre & Danielle Long -

7 July 2021 6 min read

News Plus

Prof Byron Sharp's 'mental availability' laws confirmed, advance with attention metrics to reinvent advertising 'share of voice' and business impact: Advertising Council study

By Danielle Long and Paul McIntyre

28 June 2021 2 min read

By Danielle Long and Paul McIntyre -

28 June 2021 2 min read

News Plus

Tactical play: Sorrell still keen on Globant merger, says S4 needs tech services unit – but denies anti Binet & Field bias

By Paul McIntyre & Brendan Coyne

26 May 2021 2 min read

By Paul McIntyre & Brendan Coyne -

26 May 2021 2 min read