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News Analysis

News Analysis

Ace mate: Kia 'pumping' equity into brand, less retail as tennis delivers huge uplift; electric model landing 3x consumer interest over any Kia model launch

By Sam Buckingham-Jones - Deputy Editor

2 February 2022 7 min read

By Sam Buckingham-Jones - Deputy Editor

2 February 2022 7 min read

Deep Dive

Deep Dive

Penfolds bold brand plan to be Louis Vuitton - from fine wine to an Australian global luxury icon

By Paul McIntyre - Executive Editor

26 October 2020 6 min read

By Paul McIntyre - Executive Editor

26 October 2020 6 min read